Communication Misfire
Posted by Sitkins Advisor on Mon, Aug 09, 2010 @ 12:59 PM
- ‘What does this organization look like in the next 5 years?’- ‘What is your brand?’- ‘What do you offer?’
- ‘What is your product?’- ‘What is it that separates you from your competition - your differentiator?’- ‘What are the compelling reasons to do business with you?’- ‘What are the core values of your organization?’- ‘What are your most important strategic initiatives over the next 12 months?’If I were to walk into an executive team meeting at your organization and ask those questions, would I get a consistent answer? Hopefully, the answer is yes. Hopefully, you have taken the time to set a
strategic plan that you are managing, reviewing, and discussing on a regular basis.
The sad reality is, most executives spend the time putting plans together, but they fail miserably at communicating these plans. We notice that most organizations under communicate with their employees, and therefore create confusion. They don’t take the time to explain the current state of the organization, the future, and how they are going to get there.
Perhaps even worse than under communication, is sending a confused message. Is what you’re intending to say and what is being heard different? Are your words truly conveying the correct message and intention? Or, is your communication style clouded like Steve Zissou’s (Bill Murray)?
Clear consistent communication is a major key in effective
agency/brokerage leadership.
The author, Patrick Sitkins, is Vice President of Sitkins International. Click here to view his bio.