Will You Win 'Most Improved' in Your Marketplace?
Posted by Sitkins Advisor on Tue, Sep 13, 2011 @ 06:00 AM
At a recent Producer Training Camp held in Fort Myers, FL, I asked the Producer’s for their “ID”. As you can image, they looked at me strangely (although a few did reach for their wallets).
ID stands for Improvement Date. It seems that we all work a little better “under pressure”. We seem to hit that deadline, get that project done, get that account renewed. It’s time to set Improvement Dates (Deadlines) for the advancement of your results and career.
The average producer lives on an island called “Someday I’ll” Someday I’ll implement that new strategy or process. Someday is not a day of the week!
Great ideas need deadlines!
On what date will you finally start asking for Referrals and Introductions? On what date will you develop your Centers of Influence? On what date will you start Super Qualifying? On what date will you develop Walk Away Power? On what date will you stop selling a commodity (insurance) and start providing solutions? On what date will you create and manage your Personal Brand? On what date will you determine and live by a Minimum Account Size? On what date will you document your Future Ideal Client Profile and begin sharing that information with your clients and centers of influence? On what date will you create a true High Performance Team that has a focus on Retaining and Obtaining Ideal Clients? On what date will you begin providing Stewardship Reports to your “A” Clients? On what date will you begin to truly manage your Personal Finances?
Certainly this list could go on and on. Determine the areas where you need the greatest improvement, those High Impact Areas, and pick your Improvement Dates. Share your plans and dates with an Accountability Partner and enjoy the process.
Someone in your marketplace will earn the “Most Improved” Producer Award - will it be you?
The Author, Roger Sitkins, is Founder & Chairman of Sitkins International.