Lessons of a Lifetime: WDBs – Wrote Down Befores
We've all attended a conference or educational seminar, committed to spending ON time (working on the business) vs. IN time (working in it) and so we're taking a lot of really great notes. We say to ourselves, "What terrific ideas! Those are things I can definitely use in my agency."
With the best of intentions, we go back to the office and re-enter the "real world" and guess what? Nothing happens. The CRAP magnet enters the picture and we're back to the IN part of the business vs. the ON part. You're in the day-to-day operation of the business, rather than standing back and seeing the business from a distance.
Six months or a year later, we go to another meeting or webinar (maybe it's even the same speaker), we hear another great idea and again, we write it down. However, we still don't implement it. After doing this a few times, it becomes a negative pattern, if not a vicious cycle: Write it down; good intentions; do nothing about it.
The key lies in eliminating the WDBs (Wrote Down Before) and starting rapid implementation. First, we have to have cultural buy-in from the organization and second, we must delegate.
The Author, Roger Sitkins, is the Founder and Chairman of Sitkins International.