Closing the Sale is the easiest part of the overall selling process... IF. IF, the producer follows a formal selling process (our Risk Reduction Approach™ / Total Benefits Approach™/Personal Risk Management Approach™), which included Super Qualifying, establishing the Rules of the Game, etc., and more, one of two things will happen. Number one, you'll qualify the suspect out -- The Best Day to Lose the Sale is The First Day. Or, number two, they will close the sale (about 85% of the time). Our approaches focus on true proactive risk management. These approaches help our members come and their prospects to a natural conclusion to do business together. This 'natural conclusion' is more beneficial for both sides than a traditional sales process.