There are certain Critical Indicators that Agencies / Brokerages must manage to. The key ones are Revenue per Employee. Revenue per Producer, Revenue per Relationship, Closing Ratios & Conversion Rates, Retention, and Operating Profit Percentages. All of these are "numbers" and we know that numbers themselves cannot be managed. Once something is a number you can't change it. What you can change and what you can manage are the behaviors that create the numbers. All improvements in Critical Indicators, start with Behavioral Improvement.