Join the wait list for our Fall 2017 session of ProducerFit.

ProducerFit is unlike any other sales training. There is a better, easier way to sell insurance.

Roger Sitkins, the Nation's #1 Agency Results Coach, has shown thousands of Producers a way to achieve increased levels of success. Roger can show your Producers something different and help them get better results.

Whether a new or veteran, Roger's ProducerFit program will help any Producer that wants:

  • Increased sales results
  • New skills of differentiation
  • Tips on how to keep pipelines full The secret to replicating success
  • The perfect schedule that allows more freedom
  • The success to live their dream lifestyle

ProducerFit includes four sessions all led by Roger Sitkins.

Session 1: Fall 2017
Fort Myers, FL

Day One: 8:30am - 4:30pm

A light breakfast and lunch will be provided. A networking reception will be held at the end of the day.

Day Two: 8:30am - 2:30pm.

A light breakfast and lunch will be provided.

Session 2: Online

This will be a 90-minute online session.

Session 3: Online

This will be a 90-minute online session.

Session 4: Early 2018
Fort Myers, FL

Day One: 8:30am - 4:30pm.

A light breakfast and lunch will be provided. A networking reception will be held at the end of the day.

Day Two: 8:30am - 2:30pm

A light breakfast and lunch will be provided.

Some of the ProducerFit topics will include:

  • Behaviors & Strategies versus Numbers.
  • W.I.N. – What Is Normal – How to make great Behaviors and Strategies the “normal”.
  • S.P.A. – Going to the SPA, the Skills, Processes and Attitudes that drive great results.
  • The Power of the 80/20 Rule – how to focus on and replicate the Vital Few, versus the Trivial Many in everything you do.
  • The Four R’s Focus – It’s all about Results, Relationships, Retention and Referrals
  • Me, Inc. – how to maximize the results of your “Company” (Your book of business) and drive massively improved Personal Profitability.
  • KPI’s – Key Performance Indicators – How to “Know versus Guess” your numbers.
  • The Producer's Improvement Cycle – There are four specific phases that all great producers go through.
  • Activity vs. Results – How to stop confusing Activity (boy am I busy) with Results. Average producers hide behind activities, great producers drive results.
  • Why People Buy – It is not what you may think. Beating
  • Commoditization – How to design and deliver a Value Proposition that moves away from Price Only Selling.
  • Pipeline Building – How to get to Overflowing Pipelines and more Opportunities than Time.
  • The Insurance and Risk Management Iceberg – How to differentiate from the pack.
  • Selling System – How to develop your “Set Offense”.
  • Probing & Listening Skills – How to ask questions that get to the true buying motives.
  • Situation Management – Not Time Management, how to get yourself into the right situations at the right time.
  • The Producer's Perfect Schedule – Time is your only diminishing asset, how you use the time is crucial.
  • ROPE – Referral Only Production Explosion – How great will it be when the vast majority of your new business comes from Referrals or Introductions?
  • Super Qualifying – The Best Day to Lose the Sale is the First Day! How to establish the Rules of the Game with your Prospects Upfront.
  • The Continuation Process – We don’t believe in the annual event known as the “renewal”. We don’t believe you renew accounts, we believe in Continuing Relationships. How to set up the continuation at policy delivery.
  • The Four Exit Barriers – How to install the four strategies that lead to 100% Effective Retention.
  • The Four Buying Styles – How to identify and flex your selling approach to match your prospects.
  • Moving from the Vendor of a Product to an Indispensable Partner.
  • The Development of your USP – Unique Selling Proposition – The Unique and Appealing Ideas and Things that separate you from all other Me Too competition


$1,950 per Producer for all four sessions. All travel expenses will be your responsibility.

100% Satisfaction Guarantee: If after the final session, you feel that you did not receive enough value to do what it takes to reach a higher level of success, you will receive a no questions asked refund.