Thousands of producers have achieved increasing levels of success by attending ProducerFit. Start living as your best version possible. The ProducerFit insurance sales training program will get you better results, guaranteed.

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What can you gain from attending our producer sales training program?

  • Improve your sales skills and your sales results.
  • Develop full and overflowing pipelines
  • Become a “results” based producer vs. an “activity based producer”
  • Learn the secret to becoming a “referral only” producer
  • Develop new skills of differentiation and discover your ultimate competitive advantage
  • Create the perfect schedule giving you the freedom you desire
  • Become your best version possible and live your life with no regrets
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Registration Now Open! 

Session 1: May 14-15, 2020 

Day 1 Thursday, May 14 | 8:30 am - 4:30 pm 

Networking Reception at 5:00 pm

Day 2 Friday, May 15 | 8:30 am - 2:30 pm 


The Westin Cape Coral Resort at Marina Village

Room Rates 
Session 1 $149+/night
Session 4 $129+/night


BONUS Session - High Performance Teams

Monday, May 18 at 3:30 PM ET

Travel Information

Southwest Florida International Airport (RSW) or Punta Gorda Airport (PDG)

Rental car, taxi or Uber available from both locations to the hotel.

Session 2 - Monday, June 22
3:30 pm ET

Session 3- Monday, July 20 
3:30 pm ET

100% Satisfaction Guarantee

If after the final session, you feel that you did not receive enough value to do what it takes to reach a higher level of success, you will receive a no questions asked refund.

Session 4 - August 13-14, 2020

Day 1: 8:30 am - 4:30 pm 

Networking Reception at 5:00 pm

Day 2: 8:30 am - 2:30 pm


The Sitkins Network Members
$695 per Producer

$1,995 per Producer
Learn about becoming a member.

Cost includes all four sessions, breakfast, lunch and networking cocktail reception for both live session.


This isn't your basic one-time training. Four sessions help you connect with other success-minded producers, follow up on your progress, and continue your growth.

"Learn how to sell even more, earn even more, retain even more business, while achieving your ideal lifestyle."
Sign up for ProducerFit!

"ProducerFit had such a positive impact on me, it allowed me to build roughly a $4m of revenue book of business. It teaches you habits and how to be successful in the industry."

​​- Derek Kimmel, Trion Group

Successful producers have a winning plan, sales coaching, and self-accountability. That’s why producers that attend ProducerFit perform at their highest level and win!win.

  • The Power of the 80/20 Rule – How to focus on and replicate the vital few versus the trivial many in everything you do.
  • The Four R’s Focus – It’s all about Results, Relationships, Retention and Referrals
  • Me, Inc. – How to maximize the results of your “Company” (your book of business) and drive massively improved personal profitability.
  • The Producer's Improvement Cycle – There are four specific phases that all great producers go through.
  • Why People Buy – It is not what you may think.
  • Pipeline Building – How to get to overflowing pipelines and more Opportunities than Time.
  • Probing & Listening Skills – How to ask questions that get to the true buying motives.
  • Situation Management – Not time management. How to get yourself into the right situations at the right time.
  • The Producer's Perfect Schedule – Time is your only diminishing asset. How you use the time is crucial.
  • ROPE – Referral Only Production Explosion – How great will it be when the vast majority of your new business comes from Referrals or Introductions?
  • The Four Exit Barriers – How to install the four strategies that lead to 100% effective retention.