Stop losing millions in agency value and uncover a clear path to Sell More, Retain More, Earn More.


Learn how a member agency did over $1,000,000 in new commission on BORs in one year...and are on track to do it again!

Consulting & training programs for independent insurance agencies

Our online insurance sales training program creates more Million Dollar Producers than any other program in the industry. Increase your sales, have full pipelines and create the perfect schedule that allows for more freedom. 

Full access to the Better Way library of videos, workbooks and tools, bimonthly training webinars to improve every area of your insurance agency.

Members of this elite group of high performing agencies receive hands-on coaching, talent improvement, a defined sales and retention process, have a culture of accountability and get access to The Risk Concierge Program™.

"Hiring Sitkins is potentially the best decision we’ve ever made to improve the performance of our sales force and our sales management group –after many years of trying to improve our Sales Velocity results on our own. There has been a noticeable, positive change in the attitude, language, and behaviors of our Producers after going through ProducerFit. We’ve seen improvements in both the quantity and quality of our sales pipeline, and a significant improvement in the interaction between our Producers and High Performance Service Teams. I highly recommend Sitkins to any agency looking to do the same!"

Jon Miles

"My business is totally different after working with Sitkins. It’s allowed me to enjoy a lot of freedom and a comfortable lifestyle, and my employees have received bonuses that are way beyond what the industry would pay. We have exploded into a revenue producing company."

Kevin Elliott
Diebold Insurance

"Being a member of The Sitkins Network has provided our agency with a proven platform and tools for all of our producers and servicing agents to work off of in-sync with one another. The Sitkins Group keeps us all focused on the agency’s critical success factors, and key performance indicators (KPIs). Literally our business plan can be on one page now."

Jeff Sargeant
Community Insurance Group

Running a successful agency shouldn't be so hard.

We've been there, too. As former independent insurance agency owners, managers, and producers, the Sitkins team understands the industry is changing, and how difficult it can be to keep up.

Our coaches provide agency owners and their teams with clarity, consistency and accountability to achieve the goals they’ve always wanted to.

Clarity - “Can’t see the forest for the trees;” that’s what we find when most clients come to us. Their mired down in all the day to day activities, putting out fires, and just generally lacking direction and focus. One of the main benefits of having a coach is the clarity that comes with an outside perspective. There’s nothing you’re facing, that we haven’t seen. We can “clear the trees” and allow you to regain your focus.
Consistency - None of our strategies and techniques are complicated, but it does require consistency in implementation. Think about your favorite athlete. They didn’t get to the pinnacle of their success by practicing every now and then. You won’t reach your goals either if the work is not done consistently.
Accountability - What’s the quickest way to achieve consistency? Accountability! Our coaches will help you develop your improvement plan and then regularly provide the accountability you need to get it done. The most important question you can keep asking yourself is, “Did I do what I said I was going to do?”

For more than three decades, we've helped over 2,000 independent insurance agencies:

• Create more income year over year
• Improve client retention
• Develop true leadership skills
• Increase efficiency
• Get sales & service working together
• Achieve financial freedom

Are you ready to get strategic about growing your agency?

If you are ready to reduce stress, increase income, and start having fun again, connect with a Sitkins Group coach!

The Sitkins Promise
100% Satisfaction Guarantee

  • Multiply Agency Value
  • Increase your revenue per sale
  • Increase your closing ratio
  • Increase agency efficiency
  • Develop dynamic carrier relationships
  • Unlock premier retention rates
  • Develop new skills of differentiation
  • Discover ways to keep pipelines full
  • Learn the secret to replicating success
  • Improve agency culture

Blog Posts

Check out the latest tips and insights from the best consultants in the industry.


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