The Clear Path to the Future
by Roger Sitkins
The premise was simple, asking agency owners and carriers:
"What are the greatest problems facing independent insurance agencies today?"
The overwhelming number of responses I received became the basis for this white paper.
- Agency struggles, rewards & challenges
- Stop losing millions!
- Standing out in a crowded marketplace to increase your market share
- Digital marketing - It's only as good as your agency response
- How to embrace technology before it replaces you
- The Power of the 80/20 Rule is still alive & well in your agency (whether you know it or not)
- Why do 90% of customers renew but only 5% refer?
- Using the 12% Factor to get Producers who actually produce
- Are you an architect of your agencies success or sitting on the sidelines waiting to see what happens?
In a nutshell, our industry celebrates what other industries would call lackluster growth. The "4.5% Model" isn't something to strive for; it's really what's holding a lot of agencies back.
But this is such a great industry, if you got to what we call The 2X Model (2x the national average), you could increase your profitability exponentially. Most agency owners don't realize, for every $125,000 of unrealized profit, they're losing $1,400,000 in agency value!