Core Strategy of Agency Success

Available Now! Access Brent Kelly's new ProFit Tip video and podcast episode for the seven core strategies of agency success we teach and preach at Sitkins Group, Inc.

PODs and New Files 

Is your pipeline full of Future Ideal Clients, or do you have what Brent calls a Database of Hope? In this episode, Brent shares three ProFit tips to help you develop a pipeline that is overflowing with ideal clients only. 

The Agent Leader podcast, is available on iTunes, Stitcher or Soundcloud.

The one event in 2020 you don't want to miss! 

If you like Brent's ProFit Tips, don't miss the chance to see him in person at ProFit Networking, March 11-13 in Cape Coral, FL. 

Do it now! This event will invigorate and inspire you. The agenda is packed with extraordinary speakers, mastermind discussions, and networking time. 

Florida sunshine. Swaying palm trees. Gulf breeze. You're welcome.

Clear the clutter...

Core Strategy #4 of Agency Success

Available Now! Access Brent Kelly's new ProFit Tip video and podcast episode for the fourth of seven core strategies we teach and preach at Sitkins Group, Inc.

PODs and New Files 

In this episode, Brent helps you understand the importance of establishing Points of Differentiation (PODs) in your agency so that you can stand out in the marketplace. Learn how to start differentiating yourself from the competition by asking the right, and different, questions to future ideal clients.

The Agent Leader, is available on iTunes, Stitcher or Soundcloud.

The one event in 2020 you don't want to miss! 

If you like Brent's ProFit Tips, don't miss the chance to see him in person at ProFit Networking, March 11-13 in Cape Coral, FL. 

Do it now! This event will invigorate and inspire you. The agenda is packed with extraordinary speakers, mastermind discussions, and networking time. 

Florida sunshine. Swaying palm trees....

Core Strategy #3 of Agency Success

Available Now! Access Brent Kelly's new ProFit Tip video and podcast episode for the third of seven core strategies we teach and preach at Sitkins Group, Inc. 

Exit Barriers:

In this week's ProFit Tip, Brent focuses on what Exit Barriers are and why they're important for you and your agency.

What if you could increase your agency's retention by just 3%? What would that mean for your bottom line?

Remember, it's not just what you make, but what you keep.

Here is what 3% means to agencies based on their revenue size (this doesn't even include account revenue increases, rounding out, or earned referrals)

$1,000,000 = $30,000

$3,000,000 = $90,000

$5,000,000 = $150,000

$10,000,000 = $300,000

$25,000,000 = $750,000

Our goal at Sitkins is 99% effective retention!

Core Strategy #2 of Agency Success

Available Now! Access Brent Kelly's new ProFit Tip video and podcast episode for the second of seven core strategies we teach and preach at Sitkins Group, Inc.

Me, Inc. 

Understanding and establishing your Me, Inc is absolutely crucial to your success. Watch this short video, or listen to Brent's podcast, The Agent Leader, on iTunes, Stitcher or Soundcloud, to learn how to get everyone in your agency on a personal Me, Inc. plan that will align with the agency's We, Inc. strategy.

2020 Vision in 2020 & Beyond!

Core Strategies of Agency Success

To start 2020 off right, Brent Kelly will be releasing a 7-part series of videos and podcast episodes based around the 7 core strategies we teach and preach at Sitkins Group, Inc.

The first strategy Brent focused on this week is the importance of having a High Performance Team (HPT). Watch this short video, or listen to Brent's podcast to learn the 3 E's that will enable you to establish a HPT in your agency and make a huge impact long term.

Listen to Brent's podcast, The Agent Leader, on iTunes, Stitcher or Soundcloud now

Recently I introduced The Agency’s Best Version Pyramid (BVP). It was so well received that I’ve expanded on the concept and applied it to the all-important role of producers. Net new revenue may not solve all your problems, but I firmly believe that it solves most of them!

I continue to be very concerned about our distribution system, the Independent Insurance Agency channel. Even with organic growth rates climbing from 4.5% in 2017 to just above 6% today, there’s still so much unrealized potential among independent agencies.

“Potential” is a word I hesitate to use because I’ve always disliked it. No matter the endeavor—sports, music, theater or sales—that word is almost always attached to those who have fallen short of success or missed some great opportunity. Often, the word is associated with someone past their prime and usually is prefaced by the word “oh.” “Oh, they had so much potential,” suggests...

The Agency's Best Version Pyramid

“Close your eyes and imagine the best possible version of your agency. That’s what you really want to become. You’ve got to let go of any part of your agency that is an obstacle, anything that’s holding it back from becoming the best agency possible.”

The concept of the Best Version Pyramid made its public debut during our recent ProFitNet meeting in April, and it is something I’m going to continue to develop for all the major areas of agencies.

The ideal way for me to explain the behaviors and strategies around becoming the Best Version Possible (BVP), is to use a pyramid, which I refer to as the Best Version Pyramid. As with any pyramid, it starts with core, foundational stones and ends with a capstone. 

The first is the Agency’s Best Version Pyramid (ABVP) consisting of 10 “stones.” As I define the various stones, I’ll share each one’s purpose and desired results. You’ll...

IF YOU CAN’T RECOGNIZE (AND AVOID) THESE, WE NEED TO TALK

When I talk to producers who are frustrated with their results and overall balance in life, I think the real issue is that they’ve lost their freedom. Specifically, they’ve lost the freedom to do what they want to do, when they want to do it. Even the younger ones talk longingly about “the good old days,” when they had more freedom. But the reality is that with 24/7/365 access to data, people and products in today’s digital world, workdays seem to never end.

I recently gave a speech in Toronto to the Worldwide Insurance Network Group (WING), which included independent insurance brokers from 20 different countries. It was a great learning experience for me, and it reinforced my belief that the world’s best brokers love the collective genius of brainstorming with other super-smart individuals.

During my opening comments, I asked if any of them were experiencing some loss of freedom or...

Are you getting the results you want in your agency? If not, it's probably because you're stuck in your comfort zone. In this episode of The Agent Leader podcast, Brent Kelly explores what would happen if you stepped out of your comfort zone and started moving towards a growth zone - towards your best version possible.

If you're looking for a clear path to your success, check out all the programs that Sitkins Group, Inc offers. We are passionate about helping agency leaders and producers sell more, retain more, earn more and lead more.

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