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Special Episode: ProFitNet

Uncategorized Feb 19, 2019

A special invitation from Roger Sitkins to attend ProFitNet in April 2019!

This is a unique opportunity to network and mastermind with agency leaders and top of the pyramid Producers.

Some of the topics that we'll cover are:

  • Maximizing the 4 Profit Centers in your agency
  • Learn how to grow your revenue by 60% in 3 years or less while reducing your total number of clients by 60%
  • Maximize the value of your agency or Producer's book of business, without losing control, perpetuation plans
  • Go from Horizontal Stagnation to Vertical Acceleration
  • Future Ideal Client Top 100 Program
  • Moving from success to significance
  • Mastermind Huddles - Small group discussions on my pressing agency & Producer matters
  • Insuretech - Digital distribution is real
  • Becoming the Best Version Possible of you and your agency

Leave with a plan for:

  • Increased revenue
  • Increased profit
  • Increased fun!
  • A clear vision of your best version possible
  • A list of action items you need to take as soon as you get back

...

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Episode 35: Top Leaders Adhere to Core Commitments

Uncategorized Feb 04, 2019
The key core commitments of great agency leaders

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In this podcast

Leader - One who achieves consistently great results

  • Execution beats talent every time
  • Don't complain about that which you allow
  • Change the game - focus on becoming a true risk advisor
  • Master the mundane - Do the basics better than your competitors
  • Create a culture of accountability
  • Embrace technology
  • Embrace relationships & the client experience
  • Use and understand the power of the 80/20 Rule

The author

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number-one “Agency Results Coach.” He established The Sitkins Network™, a territorial exclusive network of high-performing agencies, and The Better Way Agency, a web-based training program that shows agency owners ways to make significant improvements in all areas of the agency. To learn more, please visit www.sitkins.com and follow us...

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The Agent Leader Podcast is Back!

leadership podcast Jan 31, 2019

 

You've been asking for it, and now Brent Kelly's podcast, The Agent Leader, is back!

What can you expect from these new episodes? Brent will be discussing from the heart things he's learning, dealing with, and situations and stories from agencies that he's currently working with. 

In this episode, Brent shares a bit about:

  • How to become your Best Version Possible and avoid regrets, not just in your business, but also your personal life.
  • Adding value to others
  • The greatest challenge of leadership

 

About the Author

Brent Kelly is an executive coach, speaker, and trainer for The Sitkins Group where he helps independent insurance agencies Sell More, Retain More and Earn More. Learn more about the Sitkins Network here.

Follow us on FacebookLinkedIn and Twitter, or you can also sign up for our Podcasts and Blogs so you don't miss any updates on how to become your Best Version Possible.

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Is Your Agency Its Best Version Possible?

growth leadership Jan 17, 2019

At one of our CEO programs earlier last year, Brent Kelly, our vice president, asked me what it takes for an agency to be the best it can be. But it was what he asked me next that changed how we approach everything we do and has become the catalyst for massive, rapid improvements for everyone who attends our life-changing events, including our CEO, Sales Leadership, Producer, and Account Manager programs.

His question: “If you were having a conversation from your heart, using your almost 40 years of coaching the highest performing agencies and producers, what would your message be about becoming the best version possible (BVP) of yourself and your agency?”

This is important for agency owners, of course. But I also believe it’s something all of us as individuals should be asking ourselves. I can tell you it’s had a major impact on me personally, as well as everyone we’ve shared it with.

After Brent first asked me that question, I literally could not...

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Episode 34: If I Were Your CEO

Uncategorized Jan 07, 2019
What I would I do if I were your CEO

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In this podcast

The top ten rules that would provide the foundation for all of the growth and success of an agency.

  1. Differentiate or die
  2. Focus on the Four R's (Results, Relationships, Retention, Referrals)
  3. Know Your 80/20
  4. Never allow profitable Producers to subsidize unprofitable Producers
  5. Filling prospect pipelines
  6. Emphasize the importance of relationships
  7. Relentless preparation
  8. Define the overall client experience
  9. Become a true learning organization
  10. Focus on the Four C's (Clients, Colleagues, Community, Carriers)

For the complete list of 25 rules, click here.

The author

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number-one “Agency Results Coach.” He established The Sitkins Network™, a territorial exclusive network of high-performing agencies, and The Better Way Agency, a web-based training program that shows...

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Episode 33: Essential Questions For Agency Leaders (Part 2)

Uncategorized Dec 10, 2018
Answering these essential questions can become a business plan for your agency.

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In this podcast
  • Why and how should my agency complete an Annual Review and Risk Survey on all of our A&B Clients?
  • What are our Points of Differentiation?
  • How do we ensure that all of our A&B Clients receive an Annual Services Calendar and Stewardship Report?
  • How will we maximize our Contingency Income?
  • How do we create an Operating Profit of at least 33%?
  • How will we perpetuate Books of Business?

The author

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number-one “Agency Results Coach.” He established The Sitkins Network™, a territorial exclusive network of high-performing agencies, and The Better Way Agency, a web-based training program that shows agency owners ways to make significant improvements in all areas of the agency. To learn more, please visit ...

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Episode 32: Essential Questions For Agency Leaders (Part 1)

Answering these essential questions can become a business plan for your agency.

Click here to listen/subscribe on Apple iTunes

Click here to listen/subscribe on Google Play

In this podcast
  • How will my agency differentiate? It's not all about price.
  • How do we pivot from transactions to risk advice? Don't underestimate the impact of digital disruption in our industry.
  • How will we attract our next great Producer or Service Person?  Hire talent, not insurance knowledge.
  • How will we create overflowing pipelines? Referrals and Centers of Influence may sound boring, but it works.
  • How do we maximize our technology? The average agency uses less than 20% of their system capabilities.
  • Who's your SEO Manager? Strategic use of the right key words will boost your visibility in your marketplace.
  • What's your social media presence? Most future ideal clients will be checking you out.

The author

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number-one “Agency...

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What's In Your Agency's Sales Playbook?

producers sales Nov 01, 2018

HOW TO HOLD YOURSELF AND YOUR PRODUCERS ACCOUNTABLE

We’ve been doing a lot of research and improving our programs that address what creates great producers and what it takes to cultivate million-dollar producers. It seems that every agency and most producers want to increase their sales. At least that’s what they say. However, the recurring disconnect between what they say and what they do reminds me of one of my favorite Kenny Chesney songs: Everybody Wants to Go to Heaven. Of course, “nobody wants to go now.”

If you ask the average agency and producer how they’re going to increase their sales, their typical response is: “I’m going to sell more insurance.” Well, duh, I get that. But the question remains: How are you going to do that?

I’m sure you’ve seen the TV commercials for a certain credit card that end with: “What’s in your wallet?” My question to agency owners and producers: “What’s in...

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Don’t Let Your Agency Settle for Good Enough

“Good is the enemy of great. And one of the key reasons we have so little that becomes great.” Jim Collins

Why do some independent insurance agencies hunger for never-ending improvement and growth while others simple settle for good enough? 

It’s a question that we ask ourselves all the time at the Sitkins Group.  Our mission is to help independent insurance agencies become the best possible version of themselves and live a life with no regrets.

In our recent live and online trainings to our Sitkins Network members, we have consistently asked the participants to stop postponing their greatness to ensure that they maximize their full potential. 

I think too many agencies sell themselves short of their true potential.  In large part, because this is truly a great business model.  If you give a solid effort, do a decent job in sales, and give your clients average service, you can still make a nice living.  In fact, a much nicer living...

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The Sales Iceberg

pipelines plan producers sales Sep 13, 2018

LOOK BELOW THE SURFACE TO SEE WHAT DRIVES YOUR SALES SUCCESS

We all know the tragic tale of the RMS Titanic, which sank in 1912 after it struck an iceberg south of the Grand Banks of Newfoundland. Of course, it was the mass beneath the surface that caused the lethal damage. That’s no surprise considering that only 10% of an iceberg’s mass is above the waterline, whereas 90% is below it.

In many ways, insurance/risk management is like an iceberg. Most people are familiar with only what’s above the waterline, which are product and price. Below the waterline are all the value-added services and risk factors that not only determine the product and price but also differentiate agencies and their producers from competitors.

Similarly, I see an analogy between icebergs and success in sales. The sale itself is what people notice because it’s above the waterline. It’s visible, which is why it’s so exciting! Conversely, few people consider the behaviors and...

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