SALES LEADER TRAINING
COACH THE COACH
Lead your sales teams to not only achieve their sales goals but exceed them year after year.
REGISTER
Producer Management
Tools and strategies to make sure you and your Producers are always on the same page.
Sales
Goals
Develop annual sales goals with each of your Producers and proactively track the results.
Effective Leadership
Multiple opportunities to role play and practice how you will manage under-performers.
Organize and strategize your management responsibilities to make your life easier.
Managing Producers can be frustrating and rewarding. With a few simple guardrails; you can keep your Producers on track and make your life easier.
- Defined and documented roles and goals so everyone is on the same page.
- Sales Meeting Agendas and Sales Debriefing forms to start establishing your agency's way of doing business.
- Producer Planning tools and strategies to help you identify and manage your superstars, your next generation, and your under-performers.
If you've ever felt like you were "herding cats" as a Sales Leader, this program is for you.
Agenda
Download our detailed agenda to see exactly what is covered in each session.
Eight weeks to becoming your Best Version Possible as a Sales Leader.
Coach the Coach runs concurrently with ProducerFit. Sales Leaders will attend ProducerFit in the morning so that they can learn the sales strategies first hand. Then attend Coach the Coach in the afternoon to develop their management and leadership skills around the new sales skills they've learned.
ProducerFit
- Week One - Best Version Possible
- Week Two - Alignment
- Week Three - The Zones
- Week Four - Maximizing the Zones
- Week Five - Retain
- Week Six - Replicate
- Week Seven - Obtain - Pipelines & Points of Differentiation
- Week Eight - Obtain - Process
Coach the Coach
- Week One - Alignment
- Week Two - Off
- Week Three - Green Zone
- Week Four - Off
- Week Five - Retain & Replicate
- Week Six - Off
- Week Seven - Obtain
- Week Eight - Off
The next Coach the Coach starts on February 4, 2025.
Registrations must be received by Thursday at 5:00 pm before the first session.
Logistics
- 100% virtual - no travel costs or time away from the office or family.
- Just pick a quiet spot where you can be focused and uninterrupted for 90 minutes once a week.
- You will be interacting with the Sitkins Coaches and other members. A computer with a web cam and audio is mandatory.
How it works
- Complete the registration.
- Attend and actively participate in the weekly sessions; take advantage of the Sitkins Coaches 40+ years of experience.
- Complete the homework after each session to build your new found skills.
What you'll get
- The Producers' Perfect Schedule so you know exactly how to spend your time.
- Templates you can start using right away to fill your pipeline and target ideal clients.
- The skills and confidence to not only meet but exceed your yearly sales goals.
Cost
- $2194/Sales Leader (includes corresponding ProducerFit) or unlimited registrations for member agencies.
Get unlimited registrations for your entire agency; for this and all of our other programs.
UPCOMING STARTING DATES
Virtual Coach the Coach 7
Feb 2025 | Tuesdays at 2:00 pm - 3:30 pm ET with a 30-min optional Q&A
- Session 1: Feb 4
- Session 2: Feb 18
- Session 3: Mar 4
- Session 4: Mar 18
ProducerFit | Tuesdays at 11:00 am - 12:30 pm ET with a 30-min optional Q&A
- Session 1: Feb 4
- Session 2: Feb 11
- Session 3: Feb 18
- Session 4: Feb 25
- Session 5: Mar 4
- Session 6: Mar 11
- Session 7: Mar 18
- Session 8: Mar 25
Virtual Coach the Coach 8
Apr 2025 | Tuesdays at 2:00 pm - 3:30 pm ET with a 30-min optional Q&A
- Session 1: Apr 29
- Session 2: May 13
- Session 3: May 27
- Session 4: Jun 10
ProducerFit | Tuesdays at 11:00 am - 12:30 pm ET with a 30-min optional Q&A
- Session 1: Apr 29
- Session 2: May 6
- Session 3: May 13
- Session 4: May 20
- Session 5: May 27
- Session 6: Jun 3
- Session 7: Jun 10
- Session 8: Jun 17
Virtual Coach the Coach 9
Sep 2025 | Tuesdays at 2:00 pm - 3:30 pm ET with a 30-min optional Q&A
- Session 1: Sep 9
- Session 2: Sep 23
- Session 3: Oct 7
- Session 4: Oct 21
ProducerFit | Tuesdays at 11:00 am - 12:30 pm ET with a 30-min optional Q&A
- Session 1: Sep 9
- Session 2: Sep 16
- Session 3: Sep 23
- Session 4: Sep 30
- Session 5: Oct 7
- Session 6: Oct 14
- Session 7: Oct 21
- Session 8: Oct 28
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CONTACT
5237 Summerlin Commons Blvd
Suite 107
Fort Myers, FL 33907
239.337.2555 | 877.SIT.KINS