OUR STORY

Like many agency owners, Roger Sitkins began his insurance carrier in his parents insurance agency in Wyandotte, MI. His dad was the Life agent and his mom was the P&C agent. The youngest of 3 sons, he came back from college to help his mom run the agency after his father became paralyzed. His mom eventually retired and Roger moved the agency out of his parents basement into downtown Wyandotte.

For many years, Roger successfully ran Sitkins Insurance Agency. But as fate would have it, while recovering from a back injury, Roger read a book Marketing Property & Casualty Insurance by George Nordhaus.

It took just one book and Roger knew he wanted to be a consultant to agencies. From Wyandotte to Los Angeles, CA and eventually Sanibel, FL, Roger's career as one of the nations top consultants was born.

Roger & Gary Holgate spent years traveling to independent insurance agencies around the country. After Gary retired, Sitkins & Holgate became Sitkins Group, Inc.

Roger started doing Producer training camps on the weekends. After seeing the success of these weekend events, Janey Cahill's husband asked, "Why doesn't Roger do these training camps full time?" Since those initial camps, Sitkins Group has trained thousands of agency team members and worked with hundreds of independent insurance agencies on the path to becoming their best version possible.

Years of being a road warrior were starting to take toll. While at a speaking event in Pebble Beach, CA, Roger had an epiphany. He came home and created The Sitkins 100. The first ever membership consulting model in our industry. 

With the use of technology today, our team of coaches are able to reach more members of your agency team in less time. Accelerating implementation and helping agency owners build the agency of their dreams faster than they ever thought possible. 

Roger Sitkins

Founder & CEO

The original "Head Coach" to the insurance industry, Roger has trained and mentored thousands of insurance professionals. Producers, CEOs, sales managers, and CSRs with diverse levels of experience have benefited tremendously from his training and leadership. Roger and Tom Williams are the original developers of the Dynamics of Selling program.

Recognized as the nation’s top insurance agency results coach, he has often been the keynote speaker for national, state and local agents’ association events. Author of “Winning Strategies,” a monthly column that has been published in more than 150 issues of Rough Notes magazine, Roger is the most widely read of all the publication’s columnists. Roger also co-authored the Best Version Possible, with Brent Kelly.

 Roger is a committed advocate of improvement, believing that if you improve the life of one person, you improve the world. He graciously pays it forward through generous acts of kindness and by continuously seeking opportunities to provide a bigger, better, brighter future to those in need.

Brent Kelly

President

As a sought-after expert in the industry, Brent has worked with several of the top 100 agencies in the country to help them gain clarity, build consistency, and maximize their performance. Brent's deep expertise has led him to partner with the Cincinnati Insurance Company and Reagan Consulting as an integral part of the Agency Leadership Institute.

A graduate of the University of Illinois, Brent has over 22 years of experience in the insurance industry and has conducted hundreds of training sessions for producers, account managers, and agency leaders. Brent is a Certified Leadership Coach of the Maxwell Team and an accomplished public speaker who has shared the stage with John Maxwell and Seth Godin. He has been interviewed on popular podcasts such as Evolved Broker, Agent Growth Academy, and the Agency Intelligence Podcast Network. His thought leadership has also been featured in prominent industry publications such as Business Insurance America and through his regular contribution to the Winning Strategies column in Rough Notes magazine.

Brent has had an international impact via his popular podcast, The Agent Leader, and his book Best Version Possible, co-authored with Roger Sitkins, and frequently featured in Rough Notes. As a motivating influencer, coach, and speaker Brent empowers agency leaders to achieve the best version possible for themselves and their team.

Kari Glennon

Senior Consultant

Kari is a true sales & marketing professional within the insurance industry with nearly 25 years of experience. The majority of those years were spent in the independent agency world. She has been an owner and partner of a firm, perpetuated her firm externally, and spent time as the Chief Sales Officer for one of the largest middle-market insurance agencies in the nation.

Her true passion is to deliver strategy, inspiration, insurance knowledge, and coaching for independent insurance agencies. She is fluent in Property & Casualty, Employee Benefits, Life Insurance, and Captives. 

Kari lives in the Pacific Northwest.  In her free time, she enjoys traveling, sailing in the Puget Sound, nature walks with her dogs and spending time with her three children.