Producer Sales Training Program

Transform your Sales Team With Roger Sitkins & Brent Kelly


Creating More $1,000,000 Producers Than Any Other Sales Program in the Insurance Industry


Increase your sales, have full pipelines and create the perfect schedule that allows for more freedom with ProducerFit.

ProducerFit is the ultimate insurance sales training program

Next session starts August 6, 2024.
Successful producers have a winning plan, sales coaching, and self-accountability. That’s why producers that attend ProducerFit perform at their highest level and win!
Real results from real ProducerFit attendees using skills learned in sessions:
  • Earned two BORs in 90 minutes
  • Grew their Book of Business by 14% in 8 weeks
  • Hit their entire yearly goal in the first quarter
  • New producer went from $0 to $44k Commission in 4 months
  • 43% Book of Business growth in two years
  • Said goodbye to cold calling forever


Download our detailed agenda to see exactly what is covered in each session.

This isn't your basic sales training.
Eight sessions help you connect with other success-minded producers, follow up on your progress, and continue your growth.

This was the best sales class that I have participated in. I really enjoyed the program that gave me the framework and tips to practice each week. Every session was a review of the prior week and information to build on the next. I would recommend this to any insurance professional looking to increase their sales!

- Mark Y., Gunn-Mowery

As a new agent in this industry, I couldn't have asked or scripted a better program to help me jumpstart my career! The virtual training experience has been quite enjoyable. Roger and Brent do a wonderful job in engaging with energy and ferocity. I enjoy the interaction between the presentations and discussions.

- Evan G., Dostal & Kirk

This course was exceptional at tangibly laying out how to be a better professional. As a very new producer, ProFit has helped me map out what I want my standard of excellence to be going forward, and having these tools and perspective to help me prevent many of the common service pitfalls is priceless.

– Aaron C.

Before taking this program, I wasn't aware of how to build a good book of business. This program provides the best resources and knowledge on how to grow your book whether you are a first year producer or experienced.

- Aaron R.

I have been through a lot of training courses. This course stands apart from the rest for many reasons, but I believe the #1 reason is the concept of self-focus, specifically mindset. It is a core component of the sales process. This is an area that many of us are working on, and Roger/Brent’s real-life examples help immeasurably. I really appreciate how deep we go in the training. I’m able to apply it to my day-to-day in real time.

Brad A., Marsh USA

I have increased my book by 14% since the beginning of this class. In large part due to approaching the right clients for the book I want to build and having conversations that go beyond price with my clients. Both mindsets that were hammered home during our discussions.

– Dillan P.

Register Now

Our virtual producer sales program transforms both new and veteran Producers into their Best Version Possible.

What can you gain from attending our online producer improvement program? In just 8 weeks, producers will:

  • Develop sales skills to improve your time spent selling
  • Be spending 80% of your time in sales-related activities
  • Have 10 appointments per week
  • Begin replicating your vital few clients
  • Have overflowing pipelines
  • Get the right mindset needed to become your Best Version Possible
  • Connect with and learn from other growth-minded producers
  • Never have to cold call again

Next Session Starts

Registration for the next ProducerFit class is now open!

Don't miss your opportunity to attend our next ProducerFit. Each session will give you a winning plan, sales coaching, and self-accountability. The format for this Virtual ProducerFit training program will consist of eight LIVE and engaging training sessions. 

2-hour sessions (plus optional 30 minutes of Q&A at the end) hosted from 11:00 am-1:30 pm ET

  • Session 1: August 6
  • Session 2: August 13
  • Session 3: August 20
  • Session 4: August 27
  • Session 5: September 3
  • Session 6: September 10
  • Session 7: September 17
  • Session 8: September 24

Non-Member Registration

Cost is $1497/Producer. Registration is included in our All-Inclusive memberships.


Member Registration

If your agency has an All-Inclusive or Sitkins Network membership, you have unlimited registration.