Our producer training program creates more Million Dollar Producers than any other program in the industry. Increase your sales, have full pipelines and create the perfect schedule that allows for more freedom.


Next session starts September 10

We're excited to announce a third session of our virtual producer sales training program! This program propels Producers from good to great. If you want to become a better producer and achieve your goals, sign up now!

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What can you gain from attending our online producer sales training program? In just 12-weeks, producers will:

  • Develop skills to improve their time spent selling
  • Be spending 80% of their time in sales related activities
  • Have 10 appointments per week
  • Take great care of and begin replicating vital few clients
  • Have great pipelines
  • Begin holding themselves accountable to get great results.


This isn't your basic one-time training. Twelve sessions help you connect with other success-minded producers, follow up on your progress, and continue your growth.

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Successful producers have a winning plan, sales coaching, and self-accountability. That’s why producers that attend ProducerFit perform at their highest level and win!win.

  • The Power of the 80/20 Rule – How to focus on and replicate the vital few versus the trivial many in everything you do.
  • The Four R’s Focus – It’s all about Results, Relationships, Retention and Referrals
  • Me, Inc. – How to maximize the results of your “Company” (your book of business) and drive massively improved personal profitability.
  • The Producer's Improvement Cycle – There are four specific phases that all great producers go through.
  • Why People Buy – It is not what you may think.
  • Pipeline Building – How to get to overflowing pipelines and more Opportunities than Time.
  • Probing & Listening Skills – How to ask questions that get to the true buying motives.
  • Situation Management – Not time management. How to get yourself into the right situations at the right time.
  • The Producer's Perfect Schedule – Time is your only diminishing asset. How you use the time is crucial.
  • ROPE – Referral Only Production Explosion – How great will it be when the vast majority of your new business comes from Referrals or Introductions?
  • The Four Exit Barriers – How to install the four strategies that lead to 100% effective retention.

"ProducerFit had such a positive impact on me, it allowed me to build roughly a $4m of revenue book of business. It teaches you habits and how to be successful in the industry."

Derek Kimmel

"Roger has been a coach and confidante of mine for over 20 years and has helped me grow as an insurance and risk management professional. My multi-million commission book of business has quintupled because of the strategies and behaviors learned from Sitkins. If you want to separate yourself from the pack, Roger and the Sitkins’ Coaches are for you. If you are happy being average, call someone else. Roger and his team are the best!"

Mark Shipp
HUB International

Download the Full Agenda.

These online sessions will be held live. The format will consist of twelve, 90-minute sessions with specific topics, action items, virtual roundtables, and yes, homework assignments for each session.


Download the Full Agenda


Each session will give you a winning plan, sales coaching, and self-accountability. The format for this Virtual ProducerFit training program will consist of twelve, 90-minute LIVE and engaging sessions. This will not be speakers lecturing you.

90-minute sessions hosted Thursdays at 11:00 am – 12:30 pm ET

Session 1 - September 10
Session 2 - September 17
Session 3 - September 24
Session 4 - October 1
Session 5 - October 8
Session 6 - October 15
Session 7 - October 22
Session 8 - October 29
Session 9 - November 5
Session 10 - November 12
Session 11 - November 19
Session 12 - December 3

Attention Sales Leaders: Why should you attend Virtual CROFit?

In just six weeks, Virtual CROFit equips Sales Leaders with skills and strategies to help coach producers, become their accountability partner/mentor, and guide them to reach and exceed their goals.