In most independent agencies, producers typically operate in one of two zones. They’re either in a Red Zone or a Green Zone.
As the name suggests, the Green Zone is all about earning more green (a.k.a. money!). Those in this zone participate in acti...
Recently, an agency CEO asked a great question, and like most great questions, we couldn’t ignore it: Why do some agencies have three times the national average organic growth rate while others struggle to even come close to being average?
Our knee-...
Agency consulting and training firm, Sitkins Group, Inc., names Brent M. Kelly as corporate president.
Brent, a Certified Leadership Coach of the Maxwell Team, motivating influencer, and speaker, joined the Sitkins’ Team in August 2017, as a trainer a...
Recently I noticed a roof leak in the covered porch at my vacation home. Even though I knew the roof was in good shape overall, there was some storm damage that needed to be addressed. There were two ways I could deal with it: (1) I could hope it wou...
The greatest challenge for agency leaders today isn’t technology, tools, or competition - it’s focus. I think speaker and author Darren Hardy said it best: “In a daily barrage of distractions, the one who can focus the most wins.”
Obtaining informat...
Throughout life, uncertainty is something we all face from time to time. The COVID-19 pandemic is irrefutable proof of this. As I write this, no one is sure when businesses will fully reopen. That has made it extremely challenging, both personally an...
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