The Sitkins Group Consultants

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Roger Sitkins
Chief Executive Officer

Roger Sitkins is the CEO of Sitkins Group, Inc. and developer of The Sitkins Network and The Better Way Agency program. Roger has trained and mentored thousands of insurance professionals. Producers, CEOs, sales managers, and CSRs with diverse levels of experience have benefited tremendously from his training and leadership.

Recognized as the nation’s top insurance agency results coach, he has often been the keynote speaker for national, state and local agents’ association events. Author of “Winning Strategies,” a monthly column that has been published in more than 150 issues of Rough Notes magazine, Roger is the most widely read of all the publication’s columnists.

Roger is a committed advocate of improvement, believing that if you improve the life of one person, you improve the world. He graciously pays it forward through generous acts of kindness and by continuously seeking opportunities to provide a bigger, better, brighter future to those in need.

Brent Kelly

 Brent Kelly is the President of Sitkins Group, Inc. As a sought-after expert in the industry, he has worked with several of the top 100 agencies in the country to help them gain clarity, build consistency, and maximize their performance. Brent's deep expertise has led him to partner with the Cincinnati Insurance Company and Reagan Consulting as an integral part of the Agency Leadership Institute.

A graduate of the University of Illinois, Brent has over 22 years of experience in the insurance industry and has conducted hundreds of training sessions for producers, account managers, and agency leaders. Brent is a Certified Leadership Coach of the Maxwell Team and an accomplished public speaker who has shared the stage with John Maxwell and Seth Godin. He has been interviewed on popular podcasts such as Evolved Broker, Agent Growth Academy, and the Agency Intelligence Podcast Network. His thought leadership has also been featured in prominent industry publications such as Business Insurance America and through his regular contribution to the Winning Strategies column in Rough Notes magazine.

Brent has had an international impact via his popular podcast, The Agent Leader, and his book and subsequent documentary Best Version Possible, co-authored with Roger Sitkins. As a motivating influencer, coach, and speaker Brent empowers agency leaders to achieve the best version possible for themselves and their team.

J. Scott Gregory 
Coach & Consultant

Scott joined Sitkins Group after spending a successful 33-year career with the independent agency, Johnson & Bryan, as an owner and partner, until it sold in October of 2016.

As the commercial sales and marketing leader, Scott helped his former agency grow to $18,000,000 in revenue.

Scott is excited to dive back into the insurance world as a Sitkins Group coach, where he’ll be helping insurance producers of all ages hone their sales skills and accelerate their personal production.

 Scott and his wife, Lisa, live in Santa Rosa Beach, FL where they enjoy being close to his children and grandchildren.



Increase your agency's profitability and efficiency with proven coaching programs

Sitkins Group, Inc. is the leading firm for empowering independent insurance agencies to become their best version possible. Our coaches, Roger Sitkins, Brent Kelly, and J. Scott Gregory are sought-after experts in the industry, known to  help agencies gain clarity, build consistency, and maximize their performance.

For over 35 years, the Sitkins coaches have shared a dedication to improving the independent insurance industry that is unparalleled. Our consultants have transformed the careers, and lives, of thousands of insurance producers and agency leaders.

Are you ready to gain the unfair advantage over your competitors?

Let us help you find your path to Sell More, Retain More, Earn More and Lead More. 

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