Insurance Agency Coaching & Consulting

#1 Agency Results Coaches

Increase your agency profitability and efficiency with Sitkins Group consulting services. Roger Sitkins and Brent Kelly provide total insurance agency training through a comprehensive knowledge bank of tools, training programs, workshops, and networking events. Get transformed into a confident, focused leader with a clear plan, and the discipline to guide your team to financial success.

For over 35 years, the Sitkins coaches have shared a dedication to improving the independent insurance agency that is unparalleled. Our coaches have transformed the careers, and lives, of thousands of insurance producers and agency leaders. Let us help you find your path to Sell More, Retain More, Earn More and Lead More. 

Roger Sitkins,
Chief Executive Officer

Roger Sitkins is the CEO of Sitkins Group, Inc. and developer of The Sitkins Network and The Better Way Agency program. Roger has trained and mentored thousands of insurance professionals. Producers, CEOs, sales managers, and CSRs with diverse levels of experience have benefited tremendously from his training and leadership.

Recognized as the nation’s top insurance agency results coach, he has often been the keynote speaker for national, state and local agents’ association events. Author of “Winning Strategies,” a monthly column that has been published in more than 150 issues of Rough Notes magazine, Roger is the most widely read of all the publication’s columnists.

Roger is a committed advocate of improvement, believing that if you improve the life of one person, you improve the world. He graciously pays it forward through generous acts of kindness and by continuously seeking opportunities to provide a bigger, better, brighter future to those in need.

Listen to Roger's Podcast

Brent Kelly, 

Brent M. Kelly is a motivating influencer, coach and speaker who has a passion for helping insurance agencies maximize their performance. He spent 15 years in the insurance industry as a successful commercial lines producer and was named one of the top 12 young agents in the country in 2012.

Brent is a Certified Leadership Coach of the Maxwell Team and shared the stage with John Maxwell in 2017. 

As the host of the popular Agent Leader podcast and a Rough Notes contributor, Brent's focus is to help insurance professionals gain influence, expand their potential, and grow their book of business,

Brent resides in central Illinois with his wife Traci and their five children. 

Listen to Brent's Podcast


For more than three decades, Sitkins Group has been helping agencies achieve goals most never thought possible.

Both of our coaches, and many of our clients, are routinely featured in Rough Notes magazine.

Check out our Rough Notes articles

Insurance Coaching Programs

The Sitkins Group Coaches provide independent insurance agency owners and producers with the training programs and knowledge they need to grow their agency into its Best Version Possible.

Individual Programs


Registration is per person/per class.

  • Sales - ProducerFit
  • Service - Account ManagerFit
  • Management - CROFit
  • Leadership - CEO Boot Camp
  • SCL & PL - The Better Way

Costs vary depending on the program.




All Inclusive Model


Monthly membership with unlimited registrations for total agency training.

  • ProducerFit
  • Account ManagerFit
  • CROFit
  • CEO Boot Camp
  • The Better Way
  • PLUS Monthly Sales Meeting - 10 virtual sales meetings per year

Membership price varies based on agency size.


The Sitkins Network

Exclusive membership for high-performance agencies.

Everything included in the All Inclusive Model, PLUS:

  • A personalized agency plan
  • Quarterly reports (based on plan/metrics)
  • Monthly coaching calls with Leadership team
  • Tools, templates & video library
  • Peer community
  • Territorial exclusivity
  • Access to The Risk Concierge Program selling system
  • CEOFit
  • ProFitNet
  • The Elite 50

Membership price varies based on agency size.


Not sure which program is right for you?

Fill out the form to have a Sitkins Group coach contact you.