OUR STORY

"Why do so many good agencies stay stuck, while others reach a whole new level?"

Roger Sitkins asked that question more than 40 years ago and he’s been obsessed with the answer ever since.

Back then, he wasn’t the founder of a coaching company. He was a young producer who loved the insurance business but felt like something was missing. He saw firsthand how many agencies were full of great people working incredibly hard and still falling short of their full potential.

What started as a few workshops and producer trainings quickly grew into something more: a whole philosophy and proven process for helping independent insurance agencies grow stronger, smarter, and more profitable, without burning out their people.

Roger Sitkins

Founder & CEO

Roger Sitkins is one of the most respected and influential coaches in the independent insurance industry. As the founder and CEO of Sitkins Group, he has spent more than 40 years helping agencies grow stronger sales teams, build high-performance cultures, and achieve long-term, sustainable success.

He has coached thousands of producers, agency owners, and leadership teams across North America, bringing a proven system that transforms both results and behavior. Roger is the long-time author of Winning Strategies in Rough Notes magazine, the most widely read column in the publication’s history, and co-author of the book Best Version Possible.

Above all, Roger is known for his belief that coaching is not just about growth — it’s about helping people design the agency and life they truly want. His mission is simple: help every client reach their best version possible.

Brent Kelly

President

Brent Kelly is a leadership coach, keynote speaker, and President of Sitkins Group. He helps independent insurance agencies build stronger teams, drive consistent growth, and reach their best version possible.

With over 22 years in the industry, Brent has trained thousands of producers and leaders across the country. He has partnered with the Agency Leadership Institute and is a Certified Leadership Coach through the Maxwell Leadership Team.

Brent is the co-author of Best Version Possible, host of The Agent Leader podcast, and a frequent contributor to Rough Notes magazine and other top industry publications.

Kari Glennon

Senior Consultant

Kari Glennon brings nearly 25 years of insurance industry experience to her role as Senior Consultant at Sitkins Group. She has worked across every corner of the independent agency world; as an agency owner, partner, and Chief Sales Officer at one of the nation’s largest middle-market firms.

Known for her strategic mindset and ability to inspire teams, Kari coaches agency leaders and producers to drive sustainable growth and accountability. She is fluent across Property and Casualty, Employee Benefits, Life Insurance, and Captives, and brings deep real-world experience to every client engagement.