"Someday I'll...have the agency I've always dreamed of..."

Someday isn't a day of the week. Move off Someday Isle and have the agency you've always wanted.


On Demand For Your Whole Agency

The entire Better University Library is on-demand. Choose which critical success factor you want to work on first, and start watching! Plus, you can share your online learning with your entire team. The price is per agency not user.


Small Commercial & Personal Lines Training


  • Over 50 learning modules in the online university
  • Tracks broken down by agency owner, managers & risk managers
  • Learn how to set up your SCL & PL departments to be efficient and profitable
  • Use as a source for ongoing training for new employees
  • Bi-Monthly live coaching webinars to reinforce skills learned

Improve your SCL & PL departments in eight critical areas

The Better Way brings you over 50 powerful lessons accompanied by worksheets, tools and bimonthly coaching calls to transform SCL & PL.


Mike Chapman

Brown & Brown Insurance

The Better Way program was awesome for us.  I learned so many things from Roger and the team and it made a nice impact on our 2017.

Mick Fowler

Michigan Agency Network

I’m a fan because I know the strategies you promote work. I have seen parts of what you preach succeed throughout my career but never all done at once. Putting all these pieces together is the strength and uniqueness of  your approach. Each action enhances and reinforces the others.

Jerry Kelly

Director of Field Sales, Mutual of Enumclaw

The independent agents we partner with are better for working with Roger Sitkins and The Better Way team.

Non-Member Registration

Cost is $197/Month/Agency


Member Registration

If your agency has an All-Inclusive or Sitkins Network membership, you have unlimited registration.

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