"Someday I'll...have the agency I've always dreamed of..."
Someday isn't a day of the week. Move off Someday Isle and have the agency you've always wanted.
On Demand For Your Whole Agency
The entire Better University Library is on-demand. Choose which critical success factor you want to work on first, and start watching! Plus, you can share your online learning with your entire team. The price is per agency not user.
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Small Commercial & Personal Lines Training
$197/month
Improve your SCL & PL departments in eight critical areas
The Better Way brings you over 50 powerful lessons accompanied by worksheets, tools and bimonthly coaching calls to transform SCL & PL.
Sales
Sales Leadership
Client Retention
Operations & Technology
Talent Management
Financial Management
Agency Leadership
Carrier Relationships
Testimonials
Mike Chapman
Brown & Brown Insurance
The Better Way program was awesome for us. I learned so many things from Roger and the team and it made a nice impact on our 2017.
Mick Fowler
Michigan Agency Network
I’m a fan because I know the strategies you promote work. I have seen parts of what you preach succeed throughout my career but never all done at once. Putting all these pieces together is the strength and uniqueness of your approach. Each action enhances and reinforces the others.
Jerry Kelly
Director of Field Sales, Mutual of Enumclaw
The independent agents we partner with are better for working with Roger Sitkins and The Better Way team.

Member Registration
If your agency has an All-Inclusive or Sitkins Network membership, you have unlimited registration.