Average Is Full: The New Standard for Elite Agencies
Most insurance agencies are doing “pretty good.”
The problem? Pretty good often leads to average growth, average accountability, average profitability, and ultimately average results.
In this powerful episode of The Agent Leader Podcast, Brent Kelly sits down with Roger Sitkins to challenge the mindset that keeps agencies stuck in the “good enough” trap and introduce a new standard for elite agency performance: 15-30-300.
- 15% organic growth
- 30% operating profit
- $300,000 revenue per employee
Roger and Brent unpack why these numbers matter, what separates elite agencies from average agencies, and why raising standards changes everything.
In This Episode, You’ll Learn:
Why “Average Is Full”
There’s no shortage of average agencies. Many are profitable and successful enough to stay comfortable — but not intentional enough to maximize their potential.
The Hidden Cost of Inefficiency
Discover how many agencies unknowingly create operational drag by overstaffing low-value work, underutilizing technology, and allowing profitable team members to subsidize underperformance.
The KPI That Changes Everything
Revenue per employee may be one of the most overlooked indicators of agency health, culture, efficiency, and long-term valuation.
How Elite Agencies Think Differently
Elite agencies focus on standards, accountability, intentional growth, and building systems that create financial freedom, time freedom, and relationship freedom.
Key Takeaways
- Average results often come from unintentional business models
- Great agencies differentiate themselves through focus and intentionality
- Revenue per employee directly impacts profitability and agency value
- Technology should drive efficiency, not create more complexity
- Agencies that raise standards create stronger cultures and better results
- Elite growth requires elite focus, discipline, and accountability
Ready to Raise the Standard?
If you know there’s a better version of your agency waiting to be built, this episode will challenge your thinking and give you practical insights to help you move forward.
Listen to the full episode and explore additional tools and resources at:
