The One Question Your Insurance Agency Must Answer
By Brent Kelly
One of my all-time favorite business books, is Simon Sinek’s, “Start with Why,”
His TED talk on this exact subject called “The Golden Circle,” is something that every business professional should watch. In fact, I’ll make it easy for you. Click here to watch now.
The simplicity of “The Golden Circle,” makes it easy to understand. However, when I challenge insurance agents and agencies to apply this philosophy to their own business, they often get stuck.
Simple doesn’t equal easy!
Every insurance agency knows what they do. Most insurance agencies can clearly explain how they do it. Very few insurance agencies know why they do it.
Why has nothing to do with revenues or profit. Why is about your purpose, mission, cause, or belief.
As Simon Sinek so eloquently states, “Why do you get out of bed each morning, and why should anyone care?”
Can you...
Stay connected with news and updates!
Annual Planning Guide
Help your producers start 2019 with a plan not a wish. This workshop playback provides producers with an Annual Planning Guide to help them meet their personal income goals and eliminate barriers that prevent them from being highly productive.
Sign Up for ProducerFit!
Our producer sales training program has limited seats left! Sign up now, before your competition does.
FREE WHITE PAPER
Roger Sitkins has combined his 35+ years of experience as a consultant for the insurance industry and compiled it into a comprehensive white paper. This free download is meant to help agents and agency owners identify and capitalize on opportunities.
Recent Posts
Categories
All CategoriesRecent Posts