By Brent Kelly
Networking and business cards. They go together like peanut butter and jelly.
If I have learned anything from my 15 years of business networking, it’s that you can collect a ridiculous amount of business cards in an hour.
I have a drawer full of hundreds of business cards from people whom I have connected with in the past. Many of these cards have not been touched or looked at in many years. In fact, many were not even addressed the days following the networking event.
Besides the fact that I did a terrible job of following up, there was no real connection made, no engagement, and no valuable reason to follow-up.
Great networking has never been about a business card, it’s always been about a connection.
I used to keep track of how many business cards I collected and how many business cards I gave out. The more cards obtained and given, the greater level of success I felt I...
If there were just one pearl of wisdom I could share with producers, it would be this: Your network equals your net worth. That’s not a Sitkins original idea; however, I truly believe it’s the number- one tip I could give any producer.
In today’s totally data driven world, I fear that too many producers believe they can “click their way to success.” They rely far too much on the Internet as a means to reach their business goals.
FYI, I strongly support the use of social media, digital marketing, and web-based, mobile and ondemand platforms—any sort of app designed to boost productivity.
No matter where you look—past, present or future—the best producers all have one thing in common: They were, are and will be great networkers.
If you’re wondering how you can constantly build your network, here are some ways that have worked for me, as well as the thousands of producers we’ve trained in our 100-plus Producer Training Camps....
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