Sitkins Group Blog

“Good is the enemy of great. And one of the key reasons we have so little that becomes great.” Jim Collins

Why do some independent insurance agencies hunger for never-ending improvement and growth while others simple settle for good enough? 

It’s a question that we ask ourselves all the time at the Sitkins Group.  Our mission is to help independent insurance agencies become the best possible version of themselves and live a life with no regrets.

In our recent live and online trainings to our Sitkins Network members, we have consistently asked the participants to stop postponing their greatness to ensure that they maximize their full potential. 

I think too many agencies sell themselves short of their true potential.  In large part, because this is truly a great business model.  If you give a solid effort, do a decent job in sales, and give your clients average service, you can still make a nice living.  In fact, a much nicer living...

“Your Best Clients are your Competitions Best Prospects”

It’s easy to take for granted the things we value the most. This is especially true with relationships, including the relationships we have with our best insurance clients.

In 1988, the long-haired, shrill sounding rock band, Cinderella, released the song, “Don’t know what you got until it’s gone.” If you are a fan of metal ballads from the 80’s this one will bring back memories. Although this song was about losing a lover, the message holds true for insurance agencies losing their top clients as well.

Have you ever had a “lifetime” client that you assumed would never leave, and then unexpectedly moved their business away from your agency? As an agency coach, I see this happen too often and I have also learned this the hard way from my own personal experience.

Midway through my insurance production career, I wrote a $15,000 revenue account for several years. We had a...