By Brent Kelly
“Security is mostly a superstition. Life is either a daring adventure or nothing.” — Helen Keller
Risk is defined as “exposure to danger.”
Danger surrounds insurance producers everyday. It could be in the form of a manager, company, prospect, client, product, or service. That list could go on and on, but the key point is that risk is clear everywhere you turn.
I believe you could categorize sales risks into three areas:
These three risks highlight that even though the sales profession is the highest paid industry in the world, only a small percentage of the population enters this line of work. Furthermore, this is why even a smaller percentage of sales producers survive.
I have dealt with these three risks consistently in my own sales career. Although the context of these three risks...
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