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The Clear Path to the Future

By Roger Sitkins

The premise was simple, asking agency owners and carriers:

"What are the greatest problems facing independent insurance agencies today?"

The overwhelming number of responses I received became the basis for this white paper.

What's Inside

  • Agency struggles, rewards & challenges
  • Stop losing millions!
  • Standing out in a crowded marketplace to increase your market share
  • Digital marketing - It's only as good as your agency response
  • How to embrace technology before it replaces you
  • The Power of the 80/20 Rule is still alive & well in your agency (whether you know it or not)
  • Why do 90% of customers renew but only 5% refer?
  • Using the 12% Factor to get Producers who actually produce
  • Are you an architect of your agencies success or sitting on the sidelines waiting to see what happens?

In a nutshell, our industry celebrates what other industries would call lackluster growth. The "4.5% Model" isn't something to strive for; it's really what's holding a lot of agencies back.

But this is such a great industry, if you got to what we call The 2X Model (2x the national average), you could increase your profitability exponentially. Most agency owners don't realize, for every $125,000 of unrealized profit, they're losing $1,400,000 in agency value!

 

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