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Why should a Sales Leader attend CROFit?

Roger Sitkins recognized early on in his coaching and training career that the primary responsibility of a Sales Leader in an agency, or any sales organization, is to serve as the Chief Revenue Officer. 

That is why we have added a crucial element to ProducerFit - equipping Sales Leaders with skills and strategies to help coach producers, become their accountability partner/mentor, and guide them to reach and exceed their goals.  

Here's what a Sales Leader can expect by participating in CROFit.

  • Improve the overall sales fitness and actual results of the agency.
  • Understanding and knowing the key concepts of ProducerFit.
  • Installing a sales culture built aound accountability. 
  • Valuable leadership guidance.
  • Networking and aligning with other Sales Leaders.

The CROFIt program also provides participants with a private Dashboard containing workbooks, tools, recommendations, and resources introduced during ProducerFit, all aimed at elevating the role of Sales Leader to become the Chief Revenue Officer for the agency.

Don't Delay Your Greatness!

Non-Member Registration
Sitkins Network Member Registration

Some of the ProducerFit topics will include:

  • Behaviors & Strategies versus Numbers.
  • W.I.N. – What Is Normal – How to make great behaviors and strategies the “normal”.
  • S.P.A. – Going to the SPA, the Skills, Processes and Attitudes that drive great results.
  • The Power of the 80/20 Rule – How to focus on and replicate the vital few versus the trivial many in everything you do.
  • The Four R’s Focus – It’s all about Results, Relationships, Retention and Referrals
  • Me, Inc. – How to maximize the results of your “Company” (your book of business) and drive massively improved personal profitability.
  • KPI’s – Key Performance Indicators – How to “Know versus Guess” your numbers.
  • The Producer's Improvement Cycle – There are four specific phases that all great producers go through.
  • Activity vs Results – How to stop confusing activity (boy am I busy) with results.  Average producers hide behind activities; great producers drive results.
  • Why People Buy – It is not what you may think.
  • Beating Commoditization – How to design and deliver a value proposition that moves away from price only selling.
  • Pipeline Building – How to get to overflowing pipelines and more Opportunities than Time.
  • The Insurance and Risk Management Iceberg – How to differentiate from the pack.
  • Selling System – How to develop your “Set Offense”.
  • Probing & Listening Skills – How to ask questions that get to the true buying motives.
  • Situation Management – Not time management. How to get yourself into the right situations at the right time.
  • The Producer's Perfect Schedule – Time is your only diminishing asset. How you use the time is crucial.
  • ROPE – Referral Only Production Explosion – How great will it be when the vast majority of your new business comes from Referrals or Introductions?
  • Super Qualifying – The best day to lose the sale is the first day! How to establish the rules of the game with your prospects upfront.
  • The Continuation Process – We don’t believe in the annual event known as the “renewal”. We don’t believe you renew accounts. We believe in continuing relationships. How to set up the continuation at policy delivery.
  • The Four Exit Barriers – How to install the four strategies that lead to 100% effective retention.
  • The Four Buying Styles – How to identify and flex your selling approach to match your prospects.
  • Moving from the Vendor of a Product to an Indispensable Partner.
  • The Development of your USP – Unique Selling Proposition – The unique and appealing ideas and things that separate you from all other "Me Too" competition.


The cost: For The Sitkins Network Members

$895 per Sales Leader/CRO for all four sessions

$2,195 for non-members

100% Satisfaction Guarantee: If after the final session, you feel that you did not receive enough value to do what it takes to reach a higher level of success, you will receive a no questions asked refund.


Non-Member Registration
Sitkins Network Member Registration

Registration includes all four sessions

  • Session 1: May 14-15, 2020
    • Day 1 | 8:30 am - 4:30 pm (Producers & CROs)
    • Networking Reception at 5:00 pm
    • CRO Dinner that evening
    • Day 2  | 8:30 am - 2:30 pm (Producers & CROs). 
    • Producers adjourn at 2:30 pm. CROs stay until 4:30 pm.
  • BONUS HPT Session: May 18 at 3:30 pm ET
  • Session 2: June 22 at 3:30 pm ET- This will be a one-hour online session
  • Session 3: July 20 3:30 pm ET - This will be a one-hour online session
  • Session 4: August 13-14, 2020
    • Day 1 | 8:30 am - 4:30 pm (Producers & CROs)
    • Networking Reception at 5:00 pm
    • CRO Dinner that evening
    • Day 2  | 8:30 am - 2:30 pm (Producers & CROs)
    • Producers adjourn at 2:30 pmCROs stay until 4:30 pm

Location & Reservations

Location | Sessions 1 and 4
Westin Cape Coral Resort

5951 Silver King Boulevard, Cape Coral, Florida 33914

  • Tell them you are with the Sitkins ProducerFit Program 

All travel expenses will be your responsibility.


Southwest Florida International Airport (RSW) is the best airport to fly into.

Get started now!

Our Membership Overview Guide has everything you need to know about how The Sitkins Network works and how it could work for your agency.


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The Agency Results Sprint

Complete the form below to register. Once you click Submit, you will be able to view day 1. You will receive emails each day when the next video is available.