Sales Manager & Leadership Training

With Roger Sitkins & Brent Kelly

Sales Leaders are ultimately responsible for one thing - revenue. Learn how to become the Chief Revenue Officer you didn't know you need to be at Virtual CROFit.


In just four weeks, Sales Leaders will be equipped with the skills and strategies to help coach producers, become their accountability partner/mentor, and guide them to reach and exceed their goals.  

Here's what a Sales Leader can expect by participating in CROFit.

  • Improve the overall sales fitness and actual results of the agency.
  • Understanding and knowing the key concepts of ProducerFit.
  • Installing a sales culture built around accountability. 
  • Valuable leadership guidance.
  • Networking and aligning with other Sales Leaders.


Download our detailed agenda to see exactly what is covered in each session.

This isn't your basic one-time training. 

Four sessions help you connect with other success-minded CROs, follow up on your progress, and continue your growth.

Interactive, effective & fun!

These online sessions will be held live. The format will consist of four, 90-minute sessions with specific topics, action items and virtual round tables.

The CROFit program also provides participants with a private Dashboard containing workbooks, tools, recommendations, and resources introduced during ProducerFit, all aimed at elevating the role of Sales Leader to become the Chief Revenue Officer for the agency.

Registration fills up quickly!

Don't miss your opportunity to attend our next session. The format for this Virtual Sales Leader training program will consist of four, 90-minute LIVE and engaging sessions. This will not be speakers lecturing you.

Four 90-minute sessions (plus optional 30 minutes of Q&A at the end) hosted from 2:00 pm-3:30 pm ET.

To see the next session dates and register, select your option below.

Non-Member Registration

Cost is $695/Sales Leader


Member Registration

If your agency has an All-Inclusive or Sitkins Network membership, you have unlimited registration.