COACH THE COACH

Managing Producers can be frustrating and rewarding. With a few simple guardrails; you can keep your Producers on track and make your life easier.

• Defined and documented roles and goals so everyone is on the same page.
• Sales Meeting Agendas and Sales Debriefing forms to start establishing your agency's way of doing business.
• Producer Planning tools and strategies to help you identify and manage your superstars, your next generation, and your under-performers.

If you've ever felt like you were "herding cats" as a Sales Leader, this program is for you.

Coach the Coach runs concurrently with ProducerFit. Sales Leaders will attend ProducerFit in the morning so that they can learn the sales strategies first hand. Then attend Coach the Coach in the afternoon to develop their management and leadership skills around the new sales skills they've learned.

ProducerFit

• Week One - Best Version Possible
• Week Two - Alignment
• Week Three - The Zones
• Week Four - Maximizing the Zones
• Week Five - Retain
• Week Six - Replicate
• Week Seven - Obtain - Pipelines & Points of Differentiation
• Week Eight - Obtain - Process

Coach the Coach

• Week One - Alignment
• Week Two - Off
• Week Three - Green Zone
• Week Four - Off
• Week Five - Retain & Replicate 
• Week Six - Off
• Week Seven - Obtain
• Week Eight - Off

The next Coach the Coach starts on April 29, 2025.

Registrations must be received by Thursday at 5:00 pm before the first session.

Logistics

• 100% virtual - no travel costs or time away from the office or family.
• Just pick a quiet spot where you can be focused and uninterrupted for 90 minutes once a week.
• You will be interacting with the Sitkins Coaches and other members. A computer with a web cam and audio is mandatory.

How it works

• Complete the registration.
• Attend and actively participate in the weekly sessions; take advantage of the Sitkins Coaches 40+ years of experience.
• Complete the homework after each session to build your new found skills.

What you'll get

• The Producers' Perfect Schedule so you know exactly how to spend your time.
• Templates you can start using right away to fill your pipeline and target ideal clients.
• The skills and confidence to not only meet but exceed your yearly sales goals.

Cost

•  $2194/Sales Leader (includes corresponding ProducerFit) or unlimited registrations for member agencies.