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About Sitkins Group

For over 35 years, Roger Sitkins and his coaches have been some of the most sought after insurance agency consultants in the industry. The coaches at Sitkins Group share a dedication to improving the independent insurance agency that is unparalleled.

Roger Sitkins, Chief Executive Officer

Roger Sitkins is the CEO of Sitkins Group, Inc. and developer of The Sitkins Network and The Better Way Agency program. Roger has trained and mentored thousands of insurance professionals. Producers, CEOs, sales managers, and CSRs with diverse levels of experience have benefited tremendously from his training and leadership.

Recognized as the nation’s top insurance agency results coach, he has often been the keynote speaker for national, state and local agents’ association events. Author of “Winning Strategies,” a monthly column that has been published in more than 150 issues of Rough Notes magazine, Roger is the most widely read of all the publication’s columnists.

Roger is a committed advocate of improvement, believing that if you improve the life of one person, you improve the world. He graciously pays it forward through generous acts of kindness and by continuously seeking opportunities to provide a bigger, better, brighter future to those in need.

Read Roger's Rough Notes Articles

Brent Kelly, Executive Coach

Brent M. Kelly is a motivating influencer, coach and speaker who has a passion for helping insurance agencies maximize their performance. He spent 15 years in the insurance industry as a successful commercial lines producer and was named one of the top 12 young agents in the country in 2012.

Brent's focus is to help insurance professionals gain influence, expand their potential, and grow their book of business.

Brent resides in central Illinois with his wife Traci and their five children. To find out more about Brent as a keynote speaker or book Brent for your next event, click below.

Book Brent to Speak

Janey Cahill, Chief Operating Officer

Janey Cahill joined Sitkins Group, Inc. in 1987 as Executive Secretary to Roger Sitkins, CEO.  Soon after her employ,  it was her dedication to planning and efficiency that led her to assume the role of Corporate Meeting Planner.  She  was responsible for the planning of all training camps and semi annual networking events.  This role included site  selection, contract negotiations, agenda development, marketing, budgeting, coordination of speakers, and onsite  orchestration.

 Janey has a proven track record of facilitating high level follow through and consistently represents attentiveness,  dedication, and efficiency.  Always working energetically to get things done and stay on track, she has positively  impacted the results of the entire organization.  Her keen focus and pragmatic execution promoted her to the position  of Chief Operating Officer where she oversees the delivery of client services, growth, marketing, and communication.

Chrissy Carter, Chief Design Officer

While attending college in 1999, Chrissy Carter provided Administrative support to Sitkins Group, Inc.   Chrissy  routinely displayed top level performance, making it apparent very quickly that her innovation and creativity would  become primary advantages to the Sitkins organization.

 After receiving her BS from the University of Central FL in 2001, she joined the Team full-time and assumed the role of  Creative Director.

 Chrissy’s natural strengths are in perfect alignment with her current position as Chief Design Officer.  She consistently  applies creativity to every detail of every project, resulting in online and off line materials that constantly exceed  industry standards.

 Chrissy has a way of bringing stability and calmness to every situation and has been proclaimed as the Sitkins “get er’  done” person.  Brilliant, trusting, dependable – that’s Chrissy, always bringing tremendous value to the Sitkins Team.

"We thoroughly enjoyed having Brent Kelly as the keynote presenter for our recent conference. Not only was he incredibly easy to work with, but his message resonated with our audience and we received rave reviews about the entire event, in large part thanks to Brent. I always appreciate when speakers return correspondence in a timely manner, and I knew I could count on Brent to respond to my questions quickly. He was invested in the success of our event and was willing to do anything to help increase attendance, including engaging with attendees on social media, filming promotional videos for marketing purposes, and more. I would highly recommend Brent as a keynote speaker to anyone who asked!"

Allyson Knott, CMP

"In 1990 my firm made the classic move, it took the firm's best salesman and made him the CEO. Me. I had no idea how to run or lead an insurance agency. I was lucky to find Roger Sitkins and his CEO training camp. I attended the camps, completed the real world training exercises and compiled the workbook. That workbook became the blueprint I followed for 25 years. We were able to grow our firm from $8 million in revenue to over $50 million during those years. In addition, we sent sales people and sales managers to those respective camps, with great success. Now retired, I look back on Roger's training as a real key to a long and successful career."

Marc Zanger

"We have worked with Sitkins for many years and have only superlatives to say about the organization and its creative, constructive approach to Agency differentiation and vertical growth planning"

Murray & MacDonald Insurance Services, Inc.

"Roger has changed the face of many agencies who are willing to embrace his “Strategies for Success”. Our agency would not be where it is today without his coaching."

Dirk DeJong

"You guys have put together a great plan for us to grow. There’s a lot of basics involved in insurance and this has given us a great way to relay the basic information in the industry to our team. I have a seasoned team, and sometimes relaying that information to them, is an eye rolling experience…but I think you guys have a nice way of delivering this message and setting us up on a month by month basis for what we need to focus on and how that can really help us grow."

Mike Champan

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