Do You Believe in What You’re Selling? If Not, You Should Quit

selling Sep 01, 2017

By Brent Kelly

Genuine belief in your product or service is vital for any salesperson’s success.

Without belief, what you are selling is a lie.

Seems pretty obvious right?  It should be, but I still see people selling products or services in the market they don’t believe in.

Consumers can smell BS a mile away. How do I know? Because just like you, I am also a consumer. I can almost instantly detect if someone genuinely believes in what they are selling or are just trying to make a quick buck. If I don’t smell the BS then my wife will definitely pick it up. She is a master salesperson BS detector!

You can often immediately tell by just watching a salesperson’s actions. Here are few signs to look for when observing a salesperson.

Are they talking or listening?
Are they genuinely excited about their product or service?
Are they helping or selling?

Those with belief in their product or service don’t need to hard sell or be pushy. They know what they have to offer will provide value for the right prospect.

I understand that some salespeople are put into difficult situations and need to make money to survive, but without true belief in what you are selling, you are just wasting time.

Do you believe?
If you are selling anything, Whether you sell a complicated financial product, coffee, or building materials, ask yourself the following questions.

Do you feel that your product or service is “best in class?”

Would you buy your own product or service?  Why?

Do you feel your product or service sets you apart from the competition?

If you answered no to any of these questions, go find something else to do for a living or figure out how to fix it immediately.

Why would anyone want to buy anything from someone who doesn’t feel that they have the best product or service?

Regardless of your awesome sales pitch or crafty marketing plan, if you don’t believe in your product or service, prospects will buy elsewhere. Period.

Develop a Dynamic Value Proposition.

If you are saying, “Brent, I do believe in my product or service, but now what,” I have some great news. First of all, if you are passionate about what you sell and know that the right prospect will be better off from buying from you, you are already on the right track.

True sincerity needs no marketing ploy.
To take the next step, I would suggest coming up with a value proposition that solidifies your belief in your product, service, company, and yourself.

A value proposition dives into the heart of not only what you do, but most importantly, why you do it.

After you complete your value proposition, ask yourself one more important question.

Why are your customers better off after buying from you?  
Not why YOU are better, but how you have made THEIR lives better.

If you can answer this question with complete belief and confidence, you are well on your way.

Believe in what you sell so your prospects and customers believe in you.

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