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Episode 32: Essential Questions For Agency Leaders (Part 1)

Answering these essential questions can become a business plan for your agency.

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In this podcast
  • How will my agency differentiate? It's not all about price.
  • How do we pivot from transactions to risk advice? Don't underestimate the impact of digital disruption in our industry.
  • How will we attract our next great Producer or Service Person?  Hire talent, not insurance knowledge.
  • How will we create overflowing pipelines? Referrals and Centers of Influence may sound boring, but it works.
  • How do we maximize our technology? The average agency uses less than 20% of their system capabilities.
  • Who's your SEO Manager? Strategic use of the right key words will boost your visibility in your marketplace.
  • What's your social media presence? Most future ideal clients will be checking you out.

The author

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number-one “Agency Results Coach.” He established The Sitkins Network™, a territorial exclusive network of high-performing agencies, and The Better Way Agency, a web-based training program that shows agency owners ways to make significant improvements in all areas of the agency. To learn more, please visit www.sitkins.com and follow us on Facebook, LinkedIn, Instagram and Twitter.

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