Meet SAKU: Your On-Demand Roger Sitkins
What if you could tap into 40+ years of proven agency coaching wisdom, in real time, tailored to your exact situation?
- Not generic AI advice.
- Not surface-level answers.
- But guidance grounded in what actually works inside high-performing insurance agencies.
That’s exactly what SAKU delivers. Why SAKU? Because as Roger has taught for years, SAKU stands for Source of Knowledge in the Universe.
Recently, during our Agency Executive Edge live program, Brent Kelly gave members a live look at SAKU – Roger AI, a powerful new tool built exclusively for Sitkins members.
Try SAKU For Yourself
What Is SAKU – Roger AI?
SAKU is a closed-source AI clone of Roger Sitkins, trained on decades of coaching insights, frameworks, philosophies, and real-world agency scenarios. This isn’t ChatGPT with a prompt. This is Roger’s brain, scaled. SAKU gives members instant access to:
- Proven strategies
- Coaching-level guidance
- Practical next steps
All aligned with the Sitkins principles that drive results.
Why This Matters
Agency leaders don’t need more ideas. They need clarity, speed, and confidence. Here’s what SAKU does for you:
✅ Get unstuck faster
Staring at a leadership issue, sales challenge, or team bottleneck? Ask SAKU and get focused, principle-based guidance without waiting for a call or workshop.
✅ Make better decisions, faster
SAKU helps you weigh decisions against decades of real agency experience, not theory.
✅ Reinforce the right behaviors
One of the biggest challenges in leadership is consistency. SAKU reinforces Sitkins fundamentals every time you use it.
✅ Coach your team more effectively
Use SAKU to prepare for conversations with producers, account managers, or leadership team members with confidence and clarity.
✅ 24/7 access to coaching wisdom
Late night. Early morning. Between meetings. SAKU is always available.
Why You Can’t Get This Anywhere Else
- SAKU is not public.
- It is not for sale.
- It is not licensed.
It’s available only to members of The Sitkins Network.
Why? Because SAKU is built on proprietary knowledge: the frameworks, language, and thinking developed over four decades of coaching elite insurance agencies. This isn’t scraped content or generic leadership advice. It’s the distilled playbook.
The Future of Coaching Is Here—and It’s Member-Only
During the live demo at Agency Executive Edge, members saw firsthand how SAKU can:
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Instantly answer complex agency questions
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Align guidance with Sitkins philosophy
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Support better execution between coaching sessions
This isn’t replacing coaching. It’s amplifying it. If you’ve ever thought:
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“I wish I could ask Roger one quick question…”
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“I need clarity right now, not next month…”
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“I want my team thinking the Sitkins way every day…”
That’s exactly why SAKU exists. And it’s only available on the inside.
Want to see what Sitkins members have access to?
Book a 15-minute call to find out if membership, and exclusive tools like SAKU, are right for your agency.