HOW TO TRANSITION FROM IDEAS TO EXECUTION
When I look at agencies, the reason some sputter or plateau is a performance gap. This is the gap between what we know and what we actually do. If I were to draw it, it would look like two mountains with a valley in the middle. But unlike the valleys found in nature, which take thousands of years to form, the performance gaps I see in agencies develop almost instantaneously.
What causes these gaps? And why do so many agencies and producers fail to execute? Some of the main reasons are:
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