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Insurance Industry Tips and Insights from Roger Sitkins and Brent Kelly

Bridging The Performance Gap


When I look at agencies, the reason some sputter or plateau is a performance gap. This is the gap between what we know and what we actually do. If I were to draw it, it would look like two mountains with a valley in the middle. But unlike the valleys found in nature, which take thousands of years to form, the performance gaps I see in agencies develop almost instantaneously.

What causes these gaps? And why do so many agencies and producers fail to execute? Some of the main reasons are:

  • Lack of a meaningful, achievable goal. Most agencies really have no end in mind. If you were to ask them, “Where do you want to be in three years?” they wouldn’t have a clear answer, because they haven’t taken the time to think about it. Instead, they just sort of wander.
  • Lack of consistent, purposeful behaviors. How often have you started something for a couple of weeks and then moved on to something else because you lost...
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Me, Inc.

goals leadership strategy Jan 23, 2020

Core Strategy #2 of Agency Success

Available Now! Access Brent Kelly's new ProFit Tip video and podcast episode for the second of seven core strategies we teach and preach at Sitkins Group, Inc.

Me, Inc. 

Understanding and establishing your Me, Inc is absolutely crucial to your success. Watch this short video, or listen to Brent's podcast, The Agent Leader, on iTunes, Stitcher or Soundcloud, to learn how to get everyone in your agency on a personal Me, Inc. plan that will align with the agency's We, Inc. strategy.



2020 Vision in 2020 & Beyond!

This is one of the most highly impactful networking events you will ever experience.

Click below to learn more about our mastermind event for agency leaders, ProFit Networking, that will make Clarity, Consistency and Commitment part of your 2020 vision and culture.


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