HOW TO TRANSITION FROM IDEAS TO EXECUTION
When I look at agencies, the reason some sputter or plateau is a performance gap. This is the gap between what we know and what we actually do. If I were to draw it, it would look like two mountains with a valley in the middle. But unlike the valleys found in nature, which take thousands of years to form, the performance gaps I see in agencies develop almost instantaneously.
What causes these gaps? And why do so many agencies and producers fail to execute? Some of the main reasons are:
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Understanding and establishing your Me, Inc is absolutely crucial to your success. Watch this short video, or listen to Brent's podcast, The Agent Leader, on iTunes, Stitcher or Soundcloud, to learn how to get everyone in your agency on a personal Me, Inc. plan that will align with the agency's We, Inc. strategy.
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