The greatest challenge for agency leaders today isn’t technology, tools, or competition - it’s focus. I think speaker and author Darren Hardy said it best: “In a daily barrage of distractions, the one who can focus the most wins.”

Obtaining information isn’t the problem. With digital technology, we have access to knowledge and resources in seconds. The problem lies in distilling all of it into a few key ideas that you can execute.

It comes down to clarity on where you’re going, consistency in the critical behaviors that will get you there, and a commitment to stay focused. I believe there are seven core areas that require an agency’s sustained laser focus. To keep things simple, all of them start with the letter P.

Purpose

What’s your mission? Author Simon Sinek asks: “Why do you wake up every morning, and why should anyone else care?” It’s a simple yet powerful question.

What’s your agency’s mission?...

Throughout life, uncertainty is something we all face from time to time. The COVID-19 pandemic is irrefutable proof of this. As I write this, no one is sure when businesses will fully reopen. That has made it extremely challenging, both personally and professionally, to know what to do and how to do it—or whether we should do anything at all!

For most of us, however, paralysis is not an option.

While it’s understandable to feel stymied by uncertainty, there are still things that are within our control. In fact, because of what’s going on in the world, we have a once-in-a-lifetime opportunity to succeed as never before by doing two key things. One is to make an investment in ourselves, and the second is to make an investment in others.

Investing in you

When I was 25 years old, I heard the late great business speaker and author Jim Rohn say, “Work hard on your job, make a living; work hard on yourself, make a fortune.” At the time I was really struggling...

HOW TO TRANSITION FROM IDEAS TO EXECUTION

When I look at agencies, the reason some sputter or plateau is a performance gap. This is the gap between what we know and what we actually do. If I were to draw it, it would look like two mountains with a valley in the middle. But unlike the valleys found in nature, which take thousands of years to form, the performance gaps I see in agencies develop almost instantaneously.

What causes these gaps? And why do so many agencies and producers fail to execute? Some of the main reasons are:

• Lack of a meaningful, achievable goal. Most agencies really have no end in mind. If you were to ask them, “Where do you want to be in three years?” they wouldn’t have a clear answer, because they haven’t taken the time to think about it. Instead, they just sort of wander.
• Lack of consistent, purposeful behaviors. How often have you started something for a couple of weeks and then moved on to something else because you lost...

Why are you failing?

In this week's ProFit Tip, Brent Kelly goes over the three reasons agencies fail to execute. 
Are you guilty of one, or more of these that are holding you back from doing the things you know you need to be doing to perform at a higher level? If so, what is one area in your life, career, etc. where you are failing to #execute?

Access Brent Kelly's new ProFit Tip video and podcast episode on these three areas you could be lacking in that are holding you back from elevated levels of achievement.

The Agent Leader podcast, is available on iTunes, Stitcher or Soundcloud

Registration for ProducerFit is open now!

Thousands of producers have achieved increasing levels of success by attending ProducerFit. Start living as your best version possible. The ProducerFit insurance sales training program will get you better results, guaranteed.

Beliefs Drive Behaviors

In this week's ProFit Tip, Brent Kelly goes over the four types of beliefs that are absolutely critical to your agency's success.

Are your behaviors aligned with your goals, or are you lacking in true beliefs that are holding yourself, and your agency back?

Access Brent Kelly's new ProFit Tip video and podcast episode on these four key beliefs to drive agency results now.

The Agent Leader podcast, is available on iTunes, Stitcher or Soundcloud

Registration for ProducerFit is open now!

Thousands of producers have achieved increasing levels of success by attending ProducerFit. Start living as your best version possible. The ProducerFit insurance sales training program will get you better results, guaranteed.

What are you doing to build your agency's offense? Every great agency has a true set offense, or way of doing business, that they can replicate.

In this week's ProFit Tip, Brent Kelly goes over 3 steps to build your agency's playbook and get a replicable selling system in place.

Access Brent Kelly's new ProFit Tip video and podcast episode, featuring Roger Sitkins, CEO of Sitkins Group, Inc. now.

The Agent Leader podcast, is available on iTunes, Stitcher or Soundcloud.

Roundtable with some of the highest performing agency leaders in the country!

If you like Brent's ProFit Tips, don't miss the chance to see him in person at ProFit Networking, March 11-13 in Cape Coral, FL. 

Do it now! This event will invigorate and inspire you. The agenda is packed with extraordinary speakers, mastermind discussions, and networking time. 

Florida sunshine. Swaying palm trees. Gulf breeze. You're welcome.

Clear the clutter from your mind, body, and...

Core Strategy #2 of Agency Success

Available Now! Access Brent Kelly's new ProFit Tip video and podcast episode for the second of seven core strategies we teach and preach at Sitkins Group, Inc.

Me, Inc. 

Understanding and establishing your Me, Inc is absolutely crucial to your success. Watch this short video, or listen to Brent's podcast, The Agent Leader, on iTunes, Stitcher or Soundcloud, to learn how to get everyone in your agency on a personal Me, Inc. plan that will align with the agency's We, Inc. strategy.

2020 Vision in 2020 & Beyond!

The Agency's Best Version Pyramid

“Close your eyes and imagine the best possible version of your agency. That’s what you really want to become. You’ve got to let go of any part of your agency that is an obstacle, anything that’s holding it back from becoming the best agency possible.”

The concept of the Best Version Pyramid made its public debut during our recent ProFitNet meeting in April, and it is something I’m going to continue to develop for all the major areas of agencies.

The ideal way for me to explain the behaviors and strategies around becoming the Best Version Possible (BVP), is to use a pyramid, which I refer to as the Best Version Pyramid. As with any pyramid, it starts with core, foundational stones and ends with a capstone. 

The first is the Agency’s Best Version Pyramid (ABVP) consisting of 10 “stones.” As I define the various stones, I’ll share each one’s purpose and desired results. You’ll...

KNOW WHERE YOU WANT TO GO AND HOW YOU’RE GOING TO GET THERE

For the last 30 years, international leadership guru John Maxwell, who was my mentor and with whom I’ve had the privilege of sharing a stage, has said that everything rises and falls on leadership. Although I used to question that idea, my experience has convinced me that it’s true! Leadership affects every area of our personal and professional lives.

To me, leadership is not a destination, a title, an expensive car or a corner office. Although all of those things may be the result of great leadership, they are not one and the same. Leadership is an action, and the way you measure that action is influence. Are people listening to you? Are they buying in to what you’re trying to accomplish? Are you building relationships?

Ultimately I believe three main building blocks form the foundation of great agency leadership:

• Clarity of vision and direction
• Confidence in your entire team
• Culture...