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Creating Organic Growth In Your Agency

TAKE THESE STEPS AND WATCH YOUR AGENCY GROW


Are you an effective leader? Turn around and see if everyone—or anyone—is following you. If no one is there, you have your answer: You’re not an effective leader!

Not surprisingly, the best leaders in our CEO programs are the ones who achieve the greatest results. They’re the ones who identify the behaviors and strategies that become non-optional within their agency. Further, they demand accountability. They agree on what they’re going to do, and then they hold themselves and their team members accountable. That’s a leader!

Having said that, I believe it’s time that agency owners and producers make true organic growth a non-optional result. The reality is that the average agency is only achieving around 3% to 4% organic growth. I hope that you (as one of our readers) and your agency find this statistic to be unacceptable. Personally, I think it’s too low. However, it’s...

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The Most Difficult Person to Lead in Your Insurance Agency

 One of the questions I often get when I work with insurance agency leaders is, “How do I best lead my team?”

Let me start by saying that unless your agency just started from scratch or you are a one-person operation, you have challenging people on your team. People with egos, people with complacency, people with drama, people with an inability to listen effectively. However, none of these challenges will be your most difficult.

 The most challenging person you will ever lead is YOU.

 No other person you lead will have a bigger impact to your business results.

 Leadership is personal and it doesn’t get any more personal than leading yourself.

Many of us are our own biggest fans….and our own worst critics. In other words, we don’t often see ourselves the same way others do. And if leading yourself wasn’t hard enough, as a leader you must realize that everyone is watching.

Your agency team is watching when you show up, when you...

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 The Four Leadership Principles Vital to Your Insurance Agency’s Growth

growth leadership Jan 04, 2018

The term leadership is used every day in business, sports, and in our personal lives. It’s often discussed, but rarely understood.

Like many industries, the insurance industry has been influenced by both positive and negative leadership over the years. Today, with the rapid pace of new information, changing technology, and younger workforce, strong leadership is needed now more than ever before.

What is true leadership? 

For much of my life, I thought leadership was about power, experience, or position. What I have come to realize is that true leadership isn’t really about any of those things.

After 17 years of insurance industry experience, both from the inside and outside, I have seen countless examples of both strong and weak leadership characteristics from agency leaders, company personnel, producers, and administration.

Let’s discuss what I’ve discovered to be the 4 key principles of authentic and effective insurance leadership. I believe that by...

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7 Ways to Empower Your Insurance Agency Team to Greatness

leadership Nov 27, 2017

The act of empowering others changes lives, and it’s a win-win situation for you and the people you empower.

When you think of customer experiences you have had with your cable company, phone company, or services run by a governmental entity, what are your typical feelings?

If you are like many, the words frustrated, annoyed, or maybe even dreadful come to mind.

I had a recent phone conversation with my cable company to change my billing information for our monthly automated payment. Our debit card was compromised and I needed to give them updated payment information.

I thought this would be a simple conversation. Something like, “Hi my name is Brent and I need to update our automated payment information because our current debit card was compromised.” Then they would say, something like, "No problem, sorry to hear about that, let's take care of that right now."  

I should have known better.

Instead this seemingly simple 3-minute phone call turned into a...

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The #1 Reason Your Insurance Agency Isn’t Growing

growth leadership Nov 16, 2017

By Brent Kelly: 

Several years ago, I heard a quote from leadership expert John Maxwell that caused me to stop and pause.  He said, “Everything rises and falls on leadership.” 

I think the word that caused me to stop and pause was EVERYTHING.

I believe that leadership is important in business growth and development, but EVERYTHING rises and falls on leadership?  That seems like a bit much.

Over the past few years in my own coaching business and now as an executive coach for The Sitkins Group, I can confidently say that John Maxwell is 100% correct. EVERYTHING rises and falls on leadership. 

Recently, our entire team at the Sitkins Group started to make a list of the scariest trends facing insurance agencies today.  After internal discussion and getting feedback from insurance leaders across the country, we discovered 8 common scary trends.  They include:

·      Low organic growth

...

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Who is Running Your Agency’s Offense?

leadership sales Nov 09, 2017

By Brent Kelly

 

What is the number one job of the offensive coordinator for any football team?

To score points.

Yes, an offensive coordinator has other responsibilities, which I will discuss, but at the end of the day, the success of the offensive coordinator is based on putting points on the board.

Every successful football team has a named and effective offensive coordinator.

What about your insurance agency?

Who is the person responsible for putting “points on the scoreboard?” In other words, who is driving your agency’s revenue?

I am often astonished that agency leaders are surprised that their producers are struggling when they receive no mentorship, coaching, and accountability.

Can you imagine a football team going out on the field with no preparation, no game plan, and no consequences for their performance?

It sounds insane and the reality is that a team with no offensive coordinator is likely to lose the majority, if not all, of their games.

So, who...

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Increase Your Influence With a Laugh

By Brent Kelly

How many times have you actually listened to the flight instructions before takeoff from the flight attendant?

Unless you are petrified of flying and feel that these instruction may indeed save your life, the answer is probably close to zero.  Most airline travelers are reading a book, whispering to their neighbor, or staring out the window during the pre-flight instructions. They are NOT engaged.

Watch this video. Every passenger is listening and laughing. How often do you see that on a flight?

Southwest Airlines is one of the few (maybe only) airlines that has recently been profitable. Southwest Airline customers are loyal. In fact, I have heard some people tell me that they wouldn’t fly on any other airline unless they had to. That’s powerful stuff.

Why?

Well, there are many reasons, but humor is near the top of the list.

Southwest is actually a fun airline to fly. Are they perfect? Of course not, but they allow their employees to...

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