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Episode 32: Essential Questions For Agency Leaders (Part 1)

Answering these essential questions can become a business plan for your agency.

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In this podcast
  • How will my agency differentiate? It's not all about price.
  • How do we pivot from transactions to risk advice? Don't underestimate the impact of digital disruption in our industry.
  • How will we attract our next great Producer or Service Person?  Hire talent, not insurance knowledge.
  • How will we create overflowing pipelines? Referrals and Centers of Influence may sound boring, but it works.
  • How do we maximize our technology? The average agency uses less than 20% of their system capabilities.
  • Who's your SEO Manager? Strategic use of the right key words will boost your visibility in your marketplace.
  • What's your social media presence? Most future ideal clients will be checking you out.

The author

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number-one “Agency...

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