In most independent agencies, producers typically operate in one of two zones. They’re either in a Red Zone or a Green Zone.
As the name suggests, the Green Zone is all about earning more green (a.k.a. money!). Those in this zone participate in activities and execute strategies that create...
TALK BACK TO THE “HEAD TRASH” THAT’S IMPEDING YOUR PROGRESS
One of the key teaching points at our ProducerFit programs is that if you’re going to put the time in anyway, you might as well be great at what you do! Also, you might as well be great sooner rather than...
Recently I introduced The Agency’s Best Version Pyramid (BVP). It was so well received that I’ve expanded on the concept and applied it to the all-important role of producers. Net new revenue may not solve all your problems, but I firmly believe that it solves most of them!
I...
IF YOU CAN’T RECOGNIZE (AND AVOID) THESE, WE NEED TO TALK
When I talk to producers who are frustrated with their results and overall balance in life, I think the real issue is that they’ve lost their freedom. Specifically, they’ve lost the freedom to do what they want to do,...
HOW TO HOLD YOURSELF AND YOUR PRODUCERS ACCOUNTABLE
We’ve been doing a lot of research and improving our programs that address what creates great producers and what it takes to cultivate million-dollar producers. It seems that every agency and most producers want to increase their sales. At...
LOOK BELOW THE SURFACE TO SEE WHAT DRIVES YOUR SALES SUCCESS
We all know the tragic tale of the RMS Titanic, which sank in 1912 after it struck an iceberg south of the Grand Banks of Newfoundland. Of course, it was the mass beneath the surface that caused the lethal damage. That’s no...
If you have been an insurance sales producer longer than 10 minutes, you know all about risk.
A risk is defined as “exposure to danger.”
Danger surrounds insurance producers every day. It could be in the form of a manager, company, prospect, client, product, or service. That list...
REVENUE AND PROFITS DEPEND ON FULL-TIME PRODUCERS
We see that the average producer is a part-timer at best. Even though most of them will still do okay, they’ll never be great, and at the end of their career they’ll have tons of regrets.
According to the Organic Growth &...
FOLLOW THESE STEPS TO IDENTIFY, TARGET, AND WRITE YOUR BEST PROSPECTS
In organizing and presenting more than 100 producer training programs with more than 3,000 participants, I’ve recognized a highly predictable “producer’s improvement cycle.” Although I’ve mentioned...
“If speaking is silver, then listening is gold” Turkish Proverb
Perceptive listening is the key to great insurance production.
Have you ever had a sales appointment where you felt like a rock star on the big stage or an attorney delivering a spellbound closing statement? You rattled...
Several years ago, I heard a quote that challenged me. Looking back, I now realized that it also has changed me.
“Work on your job, make a living. Work on yourself, make a fortune.” - Jim Rohn
As a commercial lines producer for 15 years, I attended a variety of sales and product...
Studies have shown that effective leadership and influence, whether it’s with your team, your clients, or your company partners is 87% people knowledge and only 13% product knowledge.
Reflect on that statistic for a minute, almost 90% of our ultimate success is not determined by what...
