If you’ve never heard the word “simplexity,” you’re not alone; it’s a word I coined by combining “simplicity” and “complexity.” Your objective is to avoid “simplexity” by keeping things as simple as possible. In the process, you’ll obtain great results.

There’s a correlation between effectiveness and simplicity. The simpler something is, the easier it is for people to implement.

Lately, I’ve been focused on promoting the benefits of simplicity. As such, I am continually coming across relevant quotes on this topic from some of the world’s greatest minds. One of my favorites is from Leonardo da Vinci who said, “Simplicity is the ultimate sophistication.” But through the years, I’ve seen way too many people complicate things that should be simple and easy.

Don’t gild the lily

The concept of “idea creep” is something I read about in Made to Stick, a great book...