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THE ONLY MEMBERSHIP THAT TURNS YOUR PRODUCERS INTO TOP PERFORMERS

More than sales training; we transform your Producers, Account Managers, and Leaders into an elite growth team.

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Turn Performance Gaps into Growth Opportunities

With Sitkins, your team gains the coaching, structure, and accountability to drive stronger results.

  • Low employee morale and engagement
  • Ineffective leadership and coaching
  • High turnover rates among staff
  • Stagnant revenue growth
  • Underperforming sales teams
  • Poor client satisfaction and retention
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The only insurance agency membership built for you to grow revenue, retain talent, and shift culture.

We combine proven coaching, repeatable systems, and deep team alignment, so your producers, service teams, and leaders operate at their full potential.

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Hear from our President, Brent Kelly.

  • Too many agencies are caught in the ‘good results’ trap and they don’t even realize it.
  • It’s costing agencies like yours millions of dollars every single year.
  • We have a proven and simple process that moves agencies from ‘good enough’ to their best version possible.
  • Greater organic growth, improved profitability, and higher agency valuation; that’s the result when your whole team levels up.

REAL RESULTS FROM REAL MEMBERS

Hear from our members how working with Sitkins Group has improved their agencies

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MEMBERSHIP

WHAT'S INCLUDED

✅ Unlimited team training (ProducerFit, Account ManagerFit, Agency Executive Edge)

✅ Quarterly Masterminds & Deep Dive On-Demand Library

✅ Private coaching (1:1 sessions, Custom Lessons, etc.)

✅ The Sitkins Selling System

WHO IS
IT FOR

 

✅ Independent insurance agencies

✅ Minimum $5M in revenue

✅ Growth-minded leaders ready to level up their team and culture

 

REAL
OUTCOMES

 

💥 Higher organic growth

💥 Reduced turnover & stronger team alignment

💥 Improved close ratios & client retention

💥 Increased agency valuation

You need a plan to take your insurance agency further.

In just three steps, we’ll help your entire team perform better and win more often.

Book a strategy session. No pitches. Just clarity on what your insurance agency needs to grow.

Become a member. Now your team has the structure and support to win.

Implement and grow. Execute the plan with ongoing coaching to boost performance and profitability.

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VALUE IMPACT STUDY

We recently conducted a Value Impact Study amongst our membership. Participants were asked to provide data over a four year period.

Our member agencies consistently outperformed Best Practice agencies.  

GROSS REVENUE

Averaging 65% growth in
Gross Commission.

The highest increase was $7.2M in additional revenue; averaging $1.8M/year.

ORGANIC GROWTH

Averaging 52% increase in
Organic Growth.

The biggest improvement was 1050%;
from -1.47% to 13.97% Organic Growth.

PROFIT PERCENTAGE

Averaging 37% increase in
Profit Percentage.

The highest increase was from 16% profit to 32% profit percentage; a 100% increase.

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Still wondering what's holding your agency back?

Download The Clear Path to the Future, our free guide to uncover the hidden risks, missed revenue, and overlooked growth levers inside most insurance agencies.
Inside, you'll discover:

  • How to increase your agency value
  • Why 90% of clients renew but only 5% refer (and how to flip that)
  • The mindset shift top producers make to deliver actual results
  • Why your response time, tech adoption, and book of business shape your future more than you realize
  • The truth about the 80/20 Rule, the 12% Factor and how they’re silently running your agency
  • If you’re still “playing it safe,” this guide will challenge you to lead with purpose, not passivity.

🎯 Get clarity. Spot hidden risks. Take your next step forward.

DOWNLOAD FREE EBOOK

THE AGENT LEADER PODCAST WITH BRENT KELLY

Listen to the latest episodes

FREE DOWNLOADS

Explore valuable resources that will help you dive deeper into the topics discussed on the podcast.

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BEST VERSION POSSIBLE

By Roger Sitkins & Brent Kelly

“This book is a gold mine and should be in the hands of every insurance agency owner.”

The MUST-HAVE blueprint for Insurance Agencies that want to achieve even greater profit and impact with less effort. 

After 40 years in the trenches helping independent insurance agencies transform performance, we know what works. The Sitkins blueprint is proven. And it’s all inside this book.

Your Best Version Possible insurance agency isn’t just possible, it’s closer than you think. More profitable. More aligned. Easier to run. And far beyond “just doing okay.”

If you’re a growth-driven leader ready to break out of the average, this book is your next step.

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Helping independent insurance agencies achieve their dreams for over 40 years.

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CONTACT

5237 Summerlin Commons Blvd
Suite 107
Fort Myers, FL 33907
239.337.2555 | 877.SIT.KINS