By Brent M. Kelly

One of the most vital aspects of insurance agency growth is simply knowing what it is you want and then having the focus, consistency, and persistence to go get it.

One of my favorite resources that we use with our Sitkins Network members is the 80/20 analysis.

I am guessing that you are at least vaguely familiar with the 80/20 principle, commonly known as the Pareto principle, named after Italian Vilfredo Pareto, who discovered this principle when studying land ownership.   

The 80/20 principle is true in many areas in life and business such as:

·      20 percent of the roads produce 80 percent of the traffic jams

·      20 percent of drinkers consume 80 percent of beer

·      20 percent of students generate 80 percent of classroom discussions

·      20 percent of your clothes are worn 80 percent of the time

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