Insurance Industry Tips and Insights from Roger Sitkins and Brent Kelly
Available Now! Access Brent Kelly's new ProFit Tip video and podcast episode for the seven core strategies of agency success we teach and preach at Sitkins Group, Inc.
Is your pipeline full of Future Ideal Clients, or do you have what Brent calls a Database of Hope? In this episode, Brent shares three ProFit tips to help you develop a pipeline that is overflowing with ideal clients only.
If you like Brent's ProFit Tips, don't miss the chance to see him in person at ProFit Networking, March 11-13 in Cape Coral, FL.
Do it now! This event will invigorate and inspire you. The agenda is packed with extraordinary speakers, mastermind discussions, and networking time.
Florida sunshine. Swaying palm trees. Gulf breeze. You're welcome.
Clear the clutter...
“Good is the enemy of great. And one of the key reasons we have so little that becomes great.” Jim Collins
Why do some independent insurance agencies hunger for never-ending improvement and growth while others simple settle for good enough?
It’s a question that we ask ourselves all the time at the Sitkins Group. Our mission is to help independent insurance agencies become the best possible version of themselves and live a life with no regrets.
In our recent live and online trainings to our Sitkins Network members, we have consistently asked the participants to stop postponing their greatness to ensure that they maximize their full potential.
I think too many agencies sell themselves short of their true potential. In large part, because this is truly a great business model. If you give a solid effort, do a decent job in sales, and give your clients average service, you can still make a nice living. In fact, a much nicer living...
LOOK BELOW THE SURFACE TO SEE WHAT DRIVES YOUR SALES SUCCESS
We all know the tragic tale of the RMS Titanic, which sank in 1912 after it struck an iceberg south of the Grand Banks of Newfoundland. Of course, it was the mass beneath the surface that caused the lethal damage. That’s no surprise considering that only 10% of an iceberg’s mass is above the waterline, whereas 90% is below it.
In many ways, insurance/risk management is like an iceberg. Most people are familiar with only what’s above the waterline, which are product and price. Below the waterline are all the value-added services and risk factors that not only determine the product and price but also differentiate agencies and their producers from competitors.
Similarly, I see an analogy between icebergs and success in sales. The sale itself is what people notice because it’s above the waterline. It’s visible, which is why it’s so exciting! Conversely, few people consider the behaviors and...
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