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Apathy is the Enemy: Part Two apathy plateau Jun 14, 2016

Core causes of apathy

What causes agency apathy?

The number-one thing that happens is what one of my friends refers to as “ARS,” the Already Rich Syndrome. There’s really no motivation/need to change because in a great business like ours, you can get rich pretty easily.

Another...

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Apathy is the Enemy: Part One apathy plateau Jun 07, 2016

During some internal conversations at Sitkins Group, we were discussing what works and what doesn’t work in our business, and why some agencies commit to getting better and others don’t. We also wondered why some owners and producers appear to be so lackadaisical about their business...

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