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The Seven Roadblocks of Agency Success

Uncategorized Jul 03, 2019

In this episode of The Agent Leader podcast Brent Kelly dives into the 7 roadblocks...obstacles...traps...that are holding agencies back from their best version possible. 



If one or more of these obstacles is currently holding you back and you're looking for a clear path to your success, check out all the programs that Sitkins Group, Inc offers. We are passionate about helping agency leaders and producers sell more, retain more, earn more and lead more.

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Building Blocks of Agency Leadership

leadership Jun 13, 2019


For the last 30 years, international leadership guru John Maxwell, who was my mentor and with whom I’ve had the privilege of sharing a stage, has said that everything rises and falls on leadership. Although I used to question that idea, my experience has convinced me that it’s true! Leadership affects every area of our personal and professional lives.

To me, leadership is not a destination, a title, an expensive car or a corner office. Although all of those things may be the result of great leadership, they are not one and the same. Leadership is an action, and the way you measure that action is influence. Are people listening to you? Are they buying in to what you’re trying to accomplish? Are you building relationships?

Ultimately I believe three main building blocks form the foundation of great agency leadership:

  • Clarity of vision and direction
  • Confidence in your entire team
  • Culture...
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Leading the Right Way - Interview With Jon Miles

leadership May 23, 2019

Special episode of The Agent Leader Podcast featuring an interview with Sitkins Network member, Jon Miles, President of EHD Insurance.

Jon is a stellar example of effective leadership and how to lead the right way. Listen to the lessons he shares from his high-achieving agency and get your pen and paper ready, you'll want to be taking notes.

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Special Episode - Interview With Markham Rollins

retirement success May 09, 2019

Interview with Markham Rollins

In this episode of The Agent Leader you'll hear a special interview with client-turned-personal friend, Markham Rollins, from our recent ProFit Networking event. 


Mark shares his success story, how he implemented Sitkins strategies to double his agency size while reducing his clients in half, and what's up next for him. 

Check out www.markhamrollins.com/ to learn more about how Mark is looking to transform retirement by providing the tools, insight, and expertise other successful post-retirement professionals need to build a purpose-driven life.

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Discover the Business Hiding Inside Your Business

Uncategorized Apr 18, 2019


The best agency owners and producers are always looking for new opportunities to grow their business. Those that aren’t certainly should be.

But when asked why they haven’t become their best version possible, they usually start with “if only” statements: If only we had that market; if only we had that technology; if only we had that tool; if only we had more service people; if only we had a new office; if only we expanded to another location.

Here’s my challenge: Stop “if only-ing” yourself! Those are just excuses.

I believe that every agency has a great opportunity that’s been hidden inside its shop for years, if not decades. That hidden opportunity—which is really hidden business—is to maximize all of its existing assets and resources. We refer to that as “redeployment management.” That’s when an agency takes its existing assets/resources and allocate them...

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How To Become An Average Agency

growth leadership plan Mar 27, 2019


Did the title of this article grab your attention? I hope it made you think, “Average? Why would anyone want to be average?”

Before I answer that, let’s define average: It’s the best of the worst and the worst of the best; as close to the top as you are to the bottom. In other words, average isn’t exactly terrible.

One of the good news/bad news scenarios in our business is that the average agency and the average producer do pretty darn well. When compared to what 95% of working people earn, this is truly a great business.

Of course, not everyone has what it takes to be average. To know whether you make the grade, it’s important to (1) recognize the characteristics of the average agency and (2) be prepared to replicate the specific behaviors of the average producer. Here are some pointers for those who aspire to be truly average.

Don’t be proactive. The average agency has primarily...

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Episode 36: Is the 4.5% Model Holding You Back

Uncategorized Mar 11, 2019
To me, 4.5% is not really exciting or should it be to any true sales organization.

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In this podcast

Many agencies are blindly following the 4.5% model.

  • Most agency owners don't even know their following the 4.5% model - They have no growth model
  • For every $1,000,000 of revenue, what happens at 4.5%
    • After 5 years = $1,246,182
    • After 10 years = $1,552,969
    • Just a little more than $55,000 of grow per year
  • For every $1,000,000 of revenue, what happens at 9%
    • After 5 years = $1,538,624
    • After 10 = $2,367,364
    • Growth per year $136,737
  • For every $1,000,000 of revenue, what happens at 13.5%
    • After 5 years = $1,883,559
    • After 10 years = $3,547,796
    • Growth per year $254,780
  • There's a difference between wanting to grow your business and planning to grow your business
  • Your either a CRAP Magnet or a Results Magnet
  • Don't be ITB (I'm Too Busy) to Get Better

The author

Roger Sitkins, CEO of Sitkins...

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What Kind of Agency Are You?


Many names or labels have been attached to independent agencies throughout the years: Mom-and-Pop (a literal description of my parents’ business); Lifestyle (corporate and personal finances are commingled to support a comfortable lifestyle); Plateaued (working hard and doing okay, but clients are coming in the front door and going out the back, and every year looks about the same); Growth-Oriented (understanding how to retain customers at a high level while also maintaining an organic growth rate at two to three times the national average); Aggressive (it’s all about selling new accounts to the exclusion of taking care of the old ones); and many more than space permits.

In categorizing agencies, I basically believe there are three kinds: Platinum, Gold and Silver. I’d like to challenge you, as one of our readers, to think of your agency as described below and determine if you’re a Platinum, Gold or...

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Special Episode: ProFitNet

Uncategorized Feb 19, 2019

A special invitation from Roger Sitkins to attend ProFitNet in April 2019!

This is a unique opportunity to network and mastermind with agency leaders and top of the pyramid Producers.

Some of the topics that we'll cover are:

  • Maximizing the 4 Profit Centers in your agency
  • Learn how to grow your revenue by 60% in 3 years or less while reducing your total number of clients by 60%
  • Maximize the value of your agency or Producer's book of business, without losing control, perpetuation plans
  • Go from Horizontal Stagnation to Vertical Acceleration
  • Future Ideal Client Top 100 Program
  • Moving from success to significance
  • Mastermind Huddles - Small group discussions on my pressing agency & Producer matters
  • Insuretech - Digital distribution is real
  • Becoming the Best Version Possible of you and your agency

Leave with a plan for:

  • Increased revenue
  • Increased profit
  • Increased fun!
  • A clear vision of your best version possible
  • A list of action items you need to take as soon as you get back


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Episode 35: Top Leaders Adhere to Core Commitments

Uncategorized Feb 04, 2019
The key core commitments of great agency leaders

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In this podcast

Leader - One who achieves consistently great results

  • Execution beats talent every time
  • Don't complain about that which you allow
  • Change the game - focus on becoming a true risk advisor
  • Master the mundane - Do the basics better than your competitors
  • Create a culture of accountability
  • Embrace technology
  • Embrace relationships & the client experience
  • Use and understand the power of the 80/20 Rule

The author

Roger Sitkins, CEO of Sitkins Group, Inc., is the nation’s number-one “Agency Results Coach.” He established The Sitkins Network™, a territorial exclusive network of high-performing agencies, and The Better Way Agency, a web-based training program that shows agency owners ways to make significant improvements in all areas of the agency. To learn more, please visit www.sitkins.com and follow us...

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