Insurance Agency Sales Strategies and Leadership Success Tips

UPDATES & EVENTS

Woman in front of board with an unclear plan with the text Are You Winging It or Winning It?

Are You Winging It or Winning It? May 05, 2021

Whether or not you realize it, you are in a competition every day, either as an agency or as an individual producer. You are competing to keep your best accounts and open new relationships with ideal clients. You’ll notice I said, “open new relations...

Mistakes thrown at a trash can in an agency office.

Five Key Mistakes Agency Leaders Make Apr 22, 2021

ARE YOU MISTAKING BUSYNESS FOR ACCOMPLISHMENT?

Mistakes are inevitable. In fact, the only way not to make a mistake is to do nothing (which is also a mistake). But rather than think of mistakes as failures, we should view them as opportunities. The ...

Which Zone Are Your Producers In? Mar 31, 2021

In most independent agencies, producers typically operate in one of two zones. They’re either in a Red Zone or a Green Zone.

As the name suggests, the Green Zone is all about earning more green (a.k.a. money!). Those in this zone participate in acti...

insurance professional frustrated with training programs

Why Training Fails…And What You Can Do About It Jan 27, 2021

Recently, an agency CEO asked a great question, and like most great questions, we couldn’t ignore it: Why do some agencies have three times the national average organic growth rate while others struggle to even come close to being average?

Our knee-...

Image of president Brent Kelly next to lettering

Brent M. Kelly Named as President of Sitkins Group, Inc. Jan 18, 2021

Agency consulting and training firm, Sitkins Group, Inc., names Brent M. Kelly as corporate president.

Brent, a Certified Leadership Coach of the Maxwell Team, motivating influencer, and speaker, joined the Sitkins’ Team in August 2017, as a trainer a...

Picture of a bucket leaking to represent agency leaks

Is Your Agency A Leaky Bucket? Nov 25, 2020

Recently I noticed a roof leak in the covered porch at my vacation home. Even though I knew the roof was in good shape overall, there was some storm damage that needed to be addressed. There were two ways I could deal with it: (1) I could hope it wou...

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