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The Sixth Profit Zone Apr 28, 2016

Last month’s article was about the Five Profit Zones. Well, after it went to print I had one of my semi-famous BFOs (Blinding Flashes of the Obvious): There is a sixth and very important profit zone—your insurance carriers.

I would love to have just...

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The Five Profit Zones: Part Two Apr 28, 2016

Profit zone #3: Non-producer employees

View every employee as either a profit center (contributing to your profitability) or a loss center (taking away from your profitability). Here are the major factors affecting non-producer employee profitabilit...

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The Five Profit Zones: Part One Apr 28, 2016

Money, in and of itself, is rarely the true motivation for entrepreneurs. It’s what you can do with money that truly motivates people. For some, money equals financial freedom—the ability to do what you want to do, when you want to do it. Whether it’...

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Avoid Simplexity! Apr 28, 2016

If you’ve never heard the word “simplexity,” you’re not alone; it’s a word I coined by combining “simplicity” and “complexity.” Your objective is to avoid “simplexity” by keeping things as simple as possible. In the process, you’ll obtain great resul...

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Beware the Top 7 Agency Myths: Part Three Apr 28, 2016

Myth #6: You Can’t Earn a 25% Operating Profit

People are constantly refuting the idea that it’s possible to earn a 25% operating profit, but the truth is, yes you can. How? (And here comes the big trick.) You simply can’t spend more than 75%! Serio...

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Beware the Top 7 Agency Myths: Part Two Apr 28, 2016

Myth #3: You Can’t Have Too Many Insurance Carriers

Are you proud that your agency represents so many companies? If so, you’re not alone. I’m amazed at the number of carriers the average agency has. But what’s even more amazing is when they figure o...

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